Amber Specialty Pharmacy is a specialty pharmacy with 19 pharmacy locations nationwide serving all 50 states and Puerto Rico.
Brand Identity / Creative Development / Web Development
Amber Pharmacy wanted a new visual identity and creative theme to move them away from the “old school” representation of a pharmacy (mortar and pestle) to an identity that was more modern and science-focused while reflecting its focus on patient care. Amber Pharmacy knew Meyocks could prescribe the right expertise.
In addition, Meyocks crafted a new creative theme that emphasizes the unique value Amber Specialty Pharmacy offers: “Independent Thinking. Individualized Care.” This theme reflects the fact that Amber Specialty Pharmacy acts independently of other financial interests, and can focus on delivering individualized patient care, as well as customized programs for their provider, pharmaceutical and payer partners.
Meyocks launched the Amber Specialty Pharmacy rebrand with promotional tactics customized by audience including internal employees, current patients, payers, providers, and pharmaceutical partners. The common tactic among them all was a new website with an enhanced user experience including a new patient portal.
The new brand launch also coincided with a large industry trade show. Meyocks supported the event with an updated, re-branded experience, including a new tradeshow booth display as well as new branded giveaways.
The visual rebrand and creative theme Meyocks developed honors the 25-year heritage of Amber Specialty Pharmacy while positioning them for the future as they continue to serve vulnerable patient populations and provide unique value as a specialty pharmacy.
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