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Marketplace Meaning Guide

Shape your brand’s marketplace meaning.

Brand Model

Shape your brand’s marketplace meaning.

Category Assessment

Uncover your brand’s category or create a new one.

Competitive Assessment - Brand Positioning

See how your brand stacks up against your competitors.

Customer Profile

Discover the attributes that define your customer.

Customer Persona

Personalize your customer.

Brand Positioning

Score your brand’s benefits.

Brand Beliefs

Find out what your brand truly stands for.

Brand Benefits

Identify the strength of your brand.

Mentor Branding

Determine your brand’s mentor qualities.

Customer Journey - Media & Planning

Step into your customer’s shoes.

Brand Personality

Imagine if your brand was a person.

Brand Typology

Access the dimensions that determine your brand’s marketplace meaning.

Marketplace Action Guide

Turn your brand vision into action.

Marketing Plan Input

Put your marketing plan to paper.

Marketing Insights

Identify the next big marketing opportunity.

Marketing Tactical Plan

Document your marketing plan.

Customer Journey - Assessment

Discover critical points of contact with your customer.

Competitive Assessment – Messaging

Discover what your competitors are doing well.

Influencer Planning

Identify key influencers.

Creative Brief

Write a brief that connects staff with strategy.

Paid Media Planning

Identify paid media opportunities by customer journey stage.

Earned Media/Publicity Planning

Seek out earned media opportunities by customer journey stage.

Interview Planning

Be ready for your next media interview.

Social Media Planning

Connect with your customer on social media.

Social Media Audit

Distinguish your social message from the competition.

Owned Media Planning

Unlock the power in owned media channels.

Website Planning

Embrace the opportunities your website holds.

Content Planning

Merge content with your customer’s journey.

Employer Branding

Connect strategically with current and prospective employees.

Social Media Content Calendars

Organize and plan your social media posts.