Resources

START HERE. TAKE YOUR BRAND ANYWHERE.

At Meyocks, we've developed several tools to help shape a brand's marketplace meaning. They're designed to help you gain a better understanding of your brand's place in the market, while discovering ways to enhance its overall value proposition.

Take the first step toward helping your brand mean more. Try out these tools.

Mean More

Featured Resource

Making your brand mean more takes more than a clearly defined brand strategy. It takes action. The Marketplace Action Guide was developed to help you remove the hurdles that stand in the way of turning your brand vision into reality.

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Shape your brand’s marketplace meaning.

Shape your brand’s marketplace meaning.

Uncover your brand’s category or create a new one.

See how your brand stacks up against your competitors.

Discover the attributes that define your customer.

Personalize your customer.

Score your brand’s benefits.

Find out what your brand truly stands for.

Identify the strength of your brand.

Determine your brand’s mentor qualities.

Step into your customer’s shoes.

Imagine if your brand was a person.

Access the dimensions that determine your brand’s marketplace meaning.

Take Assessment

Turn your brand vision into action.

Put your marketing plan to paper.

Identify the next big marketing opportunity.

Document your marketing plan.

Discover critical points of contact with your customer.

Discover what your competitors are doing well.

Identify key influencers.

Write a brief that connects staff with strategy.

Identify paid media opportunities by customer journey stage.

Seek out earned media opportunities by customer journey stage.

Be ready for your next media interview.

Connect with your customer on social media.

Distinguish your social message from the competition.

Unlock the power in owned media channels.

Embrace the opportunities your website holds.

Merge content with your customer’s journey.