Brand Beliefs Tool | Identify Your Brand Values

A product is what you buy; a brand is what you buy into. The Brand Beliefs tool helps you identify what a consumer is “buying into” when selecting your brand. The Brand Beliefs tool includes a series of open-ended questions that move from more concrete to more abstract. Answering these questions helps identify or confirm your brand values.

Start creating brand briefs that connect staff with strategy – download the Creative Brief template.

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