At its most simplistic form, food satisfies a basic need. But food is so much more than just a need. Food is love. Food is an outlet for personal expression. Food is our way to reconnect with family. To us, food — and beverages — can and should always mean more.
With the launch of new and improved take-&-bake pizzas, Hy-Vee came to Meyocks to develop food packaging design that would stand out in stores. With a fresh design and color scheme intended to help customers distinguish between pizza flavors and crust options, we’re proud to say these new pizza boxes keep mouths watering from the store to the stove.
As a food branding agency, our expertise in both brand positioning and food package design helped to not only launch a new logo, package design and tagline for Spring Sunrise Ghee, but also positioned them as the go-to organic, small-batch food brand for people who want to nourish their mind, body and spirit.
Using our beverage marketing expertise, Meyocks developed the product concept, package design and website for Copper Cross — a hybrid whiskey that combines bourbon and rye to yield something delicious and different. We call that something “hybrid vigor,” the superior result that comes from bringing two great things together.
Using our more than 25 years of experience in food package design, Meyocks created the Package Design Creative Brief. This free creative brief can help food and beverage brands align design with brand positioning. Download a free copy of the Package Design Creative Brief and start working on your product’s package design today.
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You may not expect a regional supermarket with 240 stores to have established relationships with local growers and producers, but Hy-Vee is all about defying expectations. With our focus on food marketing and branding, see how Meyocks helped highlight their quality produce and their true connection to producers and growers with a “homegrown” campaign.
Read case studyAs a food branding and marketing agency, we understand how consumers relate to food and beverage brands. From brand strategy to customer journeys, public relations to package design, we apply our full range of skills to help food brands improve brand awareness, increase market share and build customer loyalty.
More recognizability = more sales. See how a modern, fresh food package design for a value line turned heads and a profit.
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Hy-Vee turned to us to help them present their customers with a meaningful way to help others. See how the work we created for Hy-Vee One Step is playing a role in making the world a better place.
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Along with our food and beverage marketing expertise, we pulled design inspiration from Foundry Distilling Company’s location in a historic old Rock Island Railroad car barn to put this client on the fast track to a successful launch.
Read case studyWe’re a food marketing, branding and advertising agency that likes to listen to everything from brand development to food package design questions. Give us a shout.
