From naming and logo development to website design and social media strategy, Meyocks provided fresh thinking to develop, position and launch a new fresh produce brand.Read case study
Meyocks surveyed consumers to gain insight into their beliefs about the value of food brands providing mentorship. Their responses indicate clear agreement that food brands should be engaging in mentor activities — and make a strong argument for the differentiating value of mentor branding.Get food marketing insights
As a food branding agency, our expertise in both brand positioning and food package design helped to not only launch a new logo, package design and tagline for Spring Sunrise Ghee, but also positioned them as the go-to organic, small-batch food brand for people who want to nourish their mind, body and spirit.
What can your food or beverage brand do or say to mean more in the marketplace? The Marketing Insights Tool helps you identify cultural and consumer insights to develop your next big marketing idea.Download Worksheet
As a food branding and marketing agency, we understand how consumers relate to food and beverage brands. From brand strategy to customer journeys, public relations to package design, we apply our full range of skills to help food brands improve brand awareness, increase market share and build customer loyalty.
When it comes to food, consumers feel strongly that brands should engage in mentor branding activities like providing value-added information, inspirational action, and advocacy.
When it comes to food brands, consumers generally agree that elements of mentor branding are important.
Meyocks recently sought to understand what consumers think about food brands taking a stand on issues that matter to them.
Meyocks conducted a national survey of 1,523 Americans to find out what shoppers expect from the brands they choose. We found that consumers are looking for food brands to add value to the lives of their customers beyond just the products they offer. Read more about our findings and other trends in food marketing in our survey report.
Developing a successful food marketing strategy starts with defining your brand’s place in the market and what sets it apart from its competitors. Once you've honed in on your brand’s beliefs and benefits, it’s easy to identify your target customer and flesh out a strategy that reaches consumers across the marketing funnel. Find more resources for food brands at all stages of their marketing journey.
In our experience, innovation is vital to adaptation. We helped Flying Dutchman Spirits create innovative new ways to reach their customers digitally and drive conversions, despite COVID-19 restrictions. We’ve also helped Hy-Vee's value product line, That’s Smart, adapt to growing competition in the supermarket aisles with a complete brand refresh.
Food and beverage brands don’t need a Wendy’s-scale social media strategy to make their mark in the digital landscape. That's why we offer sustainable digital marketing solutions for food brands including website development, SEO and SEM, content strategy and creation, paid and organic social media, and beyond.
When it comes to finding an agency partner to help your brand grow, proven expertise in the food and beverage industry is key. In addition, longevity of client relationships demonstrates an agency that’s successful in addressing changing market needs. At Meyocks, we have long-standing relationships with our food and beverage partners and make it our promise to help your brand mean more.
We’re a food marketing, branding and advertising agency that likes to listen to everything from brand development to food package design questions. Give us a shout.