With the launch of new and improved take-&-bake pizzas, Hy-Vee came to Meyocks to develop food packaging design that would stand out in stores. With a fresh design and color scheme intended to help customers distinguish between pizza flavors and crust options, we’re proud to say these new pizza boxes keep mouths watering from the store to the stove.
Meyocks surveyed consumers to gain insight into their beliefs about the value of food brands providing mentorship. Their responses indicate clear agreement that food brands should be engaging in mentor activities — and make a strong argument for the differentiating value of mentor branding.Get food marketing insights
As a food branding agency, our expertise in both brand positioning and food package design helped to not only launch a new logo, package design and tagline for Spring Sunrise Ghee, but also positioned them as the go-to organic, small-batch food brand for people who want to nourish their mind, body and spirit.
Using our beverage marketing expertise, Meyocks developed the product concept, package design and website for Copper Cross — a hybrid whiskey that combines bourbon and rye to yield something delicious and different. We call that something “hybrid vigor,” the superior result that comes from bringing two great things together.
What can your food or beverage brand do or say to mean more in the marketplace? The Marketing Insights Tool helps you identify cultural and consumer insights to develop your next big marketing idea.Download Worksheet
You may not expect a regional supermarket with 240 stores to have established relationships with local growers and producers, but Hy-Vee is all about defying expectations. With our focus on food marketing and branding, see how Meyocks helped highlight their quality produce and their true connection to producers and growers with a “homegrown” campaign.Read case study
As a food branding and marketing agency, we understand how consumers relate to food and beverage brands. From brand strategy to customer journeys, public relations to package design, we apply our full range of skills to help food brands improve brand awareness, increase market share and build customer loyalty.
More recognizability = more sales. See how a modern, fresh food package design for a value line turned heads and a profit.Read case study
When COVID-19 hit, Flying Dutchman Spirits was forced to rely solely on their online sales. They turned to Meyocks to help attract website visitors, improve user experience, and increase site conversions. We are proud to raise a glass to doubling sales.Read case study
Along with our food and beverage marketing expertise, we pulled design inspiration from Foundry Distilling Company’s location in a historic old Rock Island Railroad car barn to put this client on the fast track to a successful launch.Read case study
Hy-Vee turned to us to help them present their customers with a meaningful way to help others. See how the work we created for Hy-Vee One Step is playing a role in making the world a better place.Read case study
Meyocks conducted a national survey of 1,523 Americans to find out what shoppers expect from the brands they choose. We found that consumers are looking for food brands to add value to the lives of their customers beyond just the products they offer. Read more about our findings and other trends in food marketing in our survey report.
Developing a successful food marketing strategy starts with defining your brand’s place in the market and what sets it apart from its competitors. Once you've honed in on your brand’s beliefs and benefits, it’s easy to identify your target customer and flesh out a strategy that reaches consumers across the marketing funnel. Find more resources for food brands at all stages of their marketing journey.
In our experience, innovation is vital to adaptation. We helped Flying Dutchman Spirits create innovative new ways to reach their customers digitally and drive conversions, despite COVID-19 restrictions. We’ve also helped Hy-Vee's value product line, That’s Smart, adapt to growing competition in the supermarket aisles with a complete brand refresh.
Food and beverage brands don’t need a Wendy’s-scale social media strategy to make their mark in the digital landscape. That's why we offer sustainable digital marketing solutions for food brands including website development, SEO and SEM, content strategy and creation, paid and organic social media, and beyond.
When it comes to finding an agency partner to help your brand grow, proven expertise in the food and beverage industry is key. In addition, longevity of client relationships demonstrates an agency that’s successful in addressing changing market needs. At Meyocks, we have long-standing relationships with our food and beverage partners and make it our promise to help your brand mean more.
We’re a food marketing, branding and advertising agency that likes to listen to everything from brand development to food package design questions. Give us a shout.