Topco is the largest American retail food group purchasing organization providing aggregation, innovation and knowledge management solutions for its member-owners.
Market Research & Insights / Brand Identity & Naming / Package Design / Point of Sale Materials / Creative Development / Web Design & Development / Social Media Strategy / Photography
Coming out of the COVID-19 pandemic, branded packaged produce presented an opportunity for the supermarket industry. Meyocks client Topco was seeking an overarching brand and brand architecture for its conventional, packaged produce offerings. They turned to Meyocks for fresh expertise to create their produce brand.
Meyocks developed an exhaustive plan for developing, positioning and launching Topco’s fresh produce offering, including:
As a retail brand, naming and packaging are paramount. To evoke that just-picked, fresh-from-the-field feeling, the name Basket & Bushel was created. The packaging followed suit with lots of clear window space to show fresh product, bright bold colors, and simple graphics.
Meyocks then created launch materials that included website design and development, in-store signage and digital assets.
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