Margin Protection is a crop insurance product sold by Farm Credit Services of America, a leading provider of credit and insurance services to farmers, ranchers, agribusinesses and rural residents in Iowa, Nebraska, South Dakota and Wyoming.
Market Research & Insights / Creative Development / Web Design / Social Media Strategy / Paid Media Strategy / Content Development
Margin Protection is a relatively new and complicated product being offered to producers. It provides coverage against an unexpected decrease in operating margin by locking in a margin guarantee. FCSAmerica needed a campaign that could do some heavy lifting around education, awareness and thought leadership.
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