Margin Protection is a crop insurance product sold by Farm Credit Services of America, a leading provider of credit and insurance services to farmers, ranchers, agribusinesses and rural residents in Iowa, Nebraska, South Dakota and Wyoming.
Market Research & Insights / Creative Development / Web Design / Social Media Strategy / Paid Media Strategy / Content Development
Meyocks took a deep dive into Margin Protection research and developed insights as to the best way to communicate the core features and benefits to the market.
Part of that was capturing successful customer stories from the client and developing concise, relevant case studies.
We created a robust digital content piece featuring the case studies, FAQs and the benefits of using Marginal Protection that the FCSAmerica sales team could use. We also used it as part of a Facebook and Google lead ad campaign. In addition, it was shared in FCSAmerica’s Common Ground e-newsletter.
The campaign also included a postcard mailing, statement stuffers featuring unique QR codes, Google display ads and multiple landing pages.
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