EXPERTISE / FOOD MARKETING, BRANDING & ADVERTISING

Foundry Distilling Company Case Study

Foundry Distilling Color Logo

Who They Are

Producer of authentic, high-quality spirits.

How We Helped

Identity Development / Package Design / Collateral Development / Website Development

Overview

Meyocks was approached by Scott Bush, with whom we had worked on the development and national success of Templeton Rye. He was involved in a new project in historic Valley Junction in West Des Moines — the redevelopment of the Rock Island Railroad car barn originally constructed in 1899 and finding new life as home for the Foundry Distilling Company.

Situation

Foundry Distilling Company asked us to help with brand identity and package design for a core line of vodka, rum and gin.

Foundry Distilling logo

Solution

Inspired by the industrial history of the Foundry Distilling Company’s new home, the Meyocks team created a brand identity and identity system that pays homage to the past while also incorporating contemporary design notes to highlight the distiller’s bright future.

Foundry Distilling Bottles
Foundry Website
Foundry Banner Stand

Results

Foundry Distilling Company recently celebrated its first anniversary as a destination experience in the Des Moines metro area and its products are making in-roads throughout the state and country. Plus, Meyocks’ package design for the Foundry Distilling Company was recognized in the form of a Graphic Design USA American Package Design Award.

Foundry Production Still

Update

Foundry Distilling Company quickly needed additional assistance from Meyocks in the development of a website with the capability to book distillery tours. Meyocks also extended the brand through collateral detailing the distillery’s range of offerings including rental spaces, custom spirits and whiskey-making experiences.

Foundry Fliers
Foundry Brochure
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