Cornershop Cuts Brand Launch
Topco wanted to expand into the premium deli market with a new brand that combines high-quality meats and cheese with approachable price points. Meyocks was tasked with carving out a distinct brand feel that appealed to both retailers and shoppers.
- 1st place GDUSA American Design Award
Slicing into the deli market
To bring premium deli products to real‑world shoppers, Topco needed a brand that felt fancy without the fuss. That’s when Meyocks served up the perfect blend of strategy and creative for a brand that delivers on every slice.
Deli cravings
It was clear that consumers were craving a deli option that felt premium but still had the character of a neighborhood deli. What was missing from existing options was an affordable price.
Fresh strategy
Through competitive review and shopper research, we tested creative that balanced a sophisticated feel with an approachable design. The goal was to create a brand that felt like an upgrade but didn’t intimidate any shoppers by being “too fancy.”
Clean-cut creative
We created the name Cornershop Cuts to pull in both a premium feel and local delicatessen vibe. We also created packaging that was able to blend both premium cues with everyday appeal to bridge the gap between high-end deli and weekly grocery.
Fresh success
Through an elevated-yet-approachable brand, premium social posts, and an authentic website, Cornershop Cuts quickly earned a spot on shopper lists and retailer shelves. The finished creative validated the brand’s promise of premium quality without premium prices.
Slicing into the deli market
To bring premium deli products to real‑world shoppers, Topco needed a brand that felt fancy without the fuss. That’s when Meyocks served up the perfect blend of strategy and creative for a brand that delivers on every slice.
Deli cravings
It was clear that consumers were craving a deli option that felt premium but still had the character of a neighborhood deli. What was missing from existing options was an affordable price.
Fresh strategy
Through competitive review and shopper research, we tested creative that balanced a sophisticated feel with an approachable design. The goal was to create a brand that felt like an upgrade but didn’t intimidate any shoppers by being “too fancy.”
Clean-cut creative
We created the name Cornershop Cuts to pull in both a premium feel and local delicatessen vibe. We also created packaging that was able to blend both premium cues with everyday appeal to bridge the gap between high-end deli and weekly grocery.
Fresh success
Through an elevated-yet-approachable brand, premium social posts, and an authentic website, Cornershop Cuts quickly earned a spot on shopper lists and retailer shelves. The finished creative validated the brand’s promise of premium quality without premium prices.