Dragotec Harvest Like You Mean It Sweepstakes
The campaign boosted brand benefits awareness, exceeded submission goals, generated a plethora of testimonial content for use across platforms, and drove 66% of new signups to the company’s customer resource site, Drago Club, in 2024.
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184%more submissions than original campaign goal
- Golden ARC: Merit
- PRSA Iowa PRIME Award: First Place (Integrated Communications)
- PRSA Iowa PRIME Award: Merit (Social Media)
- Best of NAMA National: Producers' Choice: Merit
Building ag awareness
U.S. farmers collectively spend billions on tractors, corn heads and other farm machinery every year. When they buy their equipment, they expect a return on their machinery investments through longer-lasting equipment and improved performance that improves harvest yields. Farmers who run a Drago corn head already know what it can do — less loss, more harvestable yield and solid performance when it counts. But in a market full of big-name brands, even a great product needs a little help getting noticed. That’s why Dragotec teamed up with Meyocks to spark some fresh attention during the harvest season.
Harnessing our audience
While many farmers identify as brand loyal, product quality and engineering remain the top priorities. That’s why we set out to highlight the quality secret that Drago owners already knew: for higher harvestable yield and durability, use a Drago corn head. As we explored ways to spread that message, one insight kept surfacing: farmers value peer recommendations above anything else.
Trusted voices
Showcasing real farmers using Drago corn heads during harvest tapped into the trusted voices within the farming community: the farmers themselves. Genuine photos and testimonials could inspire others by demonstrating the proven results as well as build a sense of pride and belonging to those who currently have Drago corn heads.
Online influence
As a cost-effective way to solicit testimonials, photos and videos that could be repurposed, Meyocks deployed a multichannel “Harvest Like You Mean It” user-generated content campaign during the fall harvest season, when corn heads are top-of-mind. Organic and paid social ads encouraged farmers to post photos and stories of their Drago corn heads in action for a chance to win branded YETI coolers. We also created a three-stage email campaign and sent postcards that directed owners straight to the campaign landing page on the Dragotec website.
Real results fueled by real farmers
Through the campaign, we gave farmers a platform to share how Drago performs in the field — and they delivered. Dragotec proved that giving real farmers the spotlight is the best way to grow loyalty and authentic awareness in a crowded field.
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184%more submissions than original campaign goal
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66%of 2024 Drago Club signups from sweepstakes campaign
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100testimonial quotes and images gathered
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234K+Overall impressions with a $0.51 CPC
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1:40average site engagement time
Building ag awareness
U.S. farmers collectively spend billions on tractors, corn heads and other farm machinery every year. When they buy their equipment, they expect a return on their machinery investments through longer-lasting equipment and improved performance that improves harvest yields. Farmers who run a Drago corn head already know what it can do — less loss, more harvestable yield and solid performance when it counts. But in a market full of big-name brands, even a great product needs a little help getting noticed. That’s why Dragotec teamed up with Meyocks to spark some fresh attention during the harvest season.
Harnessing our audience
While many farmers identify as brand loyal, product quality and engineering remain the top priorities. That’s why we set out to highlight the quality secret that Drago owners already knew: for higher harvestable yield and durability, use a Drago corn head. As we explored ways to spread that message, one insight kept surfacing: farmers value peer recommendations above anything else.
Trusted voices
Showcasing real farmers using Drago corn heads during harvest tapped into the trusted voices within the farming community: the farmers themselves. Genuine photos and testimonials could inspire others by demonstrating the proven results as well as build a sense of pride and belonging to those who currently have Drago corn heads.
Online influence
As a cost-effective way to solicit testimonials, photos and videos that could be repurposed, Meyocks deployed a multichannel “Harvest Like You Mean It” user-generated content campaign during the fall harvest season, when corn heads are top-of-mind. Organic and paid social ads encouraged farmers to post photos and stories of their Drago corn heads in action for a chance to win branded YETI coolers. We also created a three-stage email campaign and sent postcards that directed owners straight to the campaign landing page on the Dragotec website.
Real results fueled by real farmers
Through the campaign, we gave farmers a platform to share how Drago performs in the field — and they delivered. Dragotec proved that giving real farmers the spotlight is the best way to grow loyalty and authentic awareness in a crowded field.
-
184%more submissions than original campaign goal
-
66%of 2024 Drago Club signups from sweepstakes campaign
-
100testimonial quotes and images gathered
-
234K+Overall impressions with a $0.51 CPC
-
1:40average site engagement time