American AgCredit annual report
American AgCredit teamed up with Meyocks to turn its annual report into something more than just a financial update. Farmers, ranchers and stockholders across seven states were short on time, so we focused the report on “Moments That Matter”, including customer stories, regional diversity and digital time-saving tools.
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82%increase in average time on site
- Best of NAMA Region 1: First Place
- Best of NAMA National: Merit
Delivering value in record time
As part of the Farm Credit System, American AgCredit must deliver an annual financial report to farmers, ranchers, producers and stockholders across seven states. Our challenge was to share key financial updates in a format that engages readers — while respecting their time.
Mutual respect
As agriculture evolves, so should the resources attached to it. American AgCredit wanted the annual report to act as more than a financial obligation. By rethinking the format and tone, they aimed to turn a routine update into something more engaging, helping readers not just stay informed, but feel more connected to the mission and impact of the organization.
Valued time
American AgCredit spent 2023 rolling out new digital banking tools, including mobile transfers and remote check deposits, to give customers more time to spend elsewhere. That same spirit inspired a fresh take on the annual report. Redesigning it to save time, respect the audience and deliver value beyond the numbers.
Making the most of it
Our 2023 report combined high-impact photography and high-quality production features with regional customer stories and partnerships, to truly highlight American AgCredit’s diversified portfolio in an engaging and visual way. To further engage readers, the report included unique QR codes to landing pages with interactive digital content, including customer video testimonials and animated charts and graphics that summarize key report statistics.
Turning communication into connection
Our reimagined report proved that stockholders were not only paying attention to financials but actively engaging in American AgCredit’s resources. By combining smart design with interactive content, American AgCredit turned a required communication into a meaningful connection.
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82%increase in average time on site
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167customer opt-ins for digital delivery of the 2024 annual report
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280QR code scans
Delivering value in record time
As part of the Farm Credit System, American AgCredit must deliver an annual financial report to farmers, ranchers, producers and stockholders across seven states. Our challenge was to share key financial updates in a format that engages readers — while respecting their time.
Mutual respect
As agriculture evolves, so should the resources attached to it. American AgCredit wanted the annual report to act as more than a financial obligation. By rethinking the format and tone, they aimed to turn a routine update into something more engaging, helping readers not just stay informed, but feel more connected to the mission and impact of the organization.
Valued time
American AgCredit spent 2023 rolling out new digital banking tools, including mobile transfers and remote check deposits, to give customers more time to spend elsewhere. That same spirit inspired a fresh take on the annual report. Redesigning it to save time, respect the audience and deliver value beyond the numbers.
Making the most of it
Our 2023 report combined high-impact photography and high-quality production features with regional customer stories and partnerships, to truly highlight American AgCredit’s diversified portfolio in an engaging and visual way. To further engage readers, the report included unique QR codes to landing pages with interactive digital content, including customer video testimonials and animated charts and graphics that summarize key report statistics.
Turning communication into connection
Our reimagined report proved that stockholders were not only paying attention to financials but actively engaging in American AgCredit’s resources. By combining smart design with interactive content, American AgCredit turned a required communication into a meaningful connection.
-
82%increase in average time on site
-
167customer opt-ins for digital delivery of the 2024 annual report
-
280QR code scans