Hy-Vee Vivid Clear Rx
When Hy-Vee formed a pharmacy benefits manager (PBM), they partnered with Meyocks to name, brand and launch Vivid Clear Rx. Recognizing an opportunity in the market, Meyocks developed a compelling strategy that positioned the new PBM as a transparent, honest solution—bringing clarity to a complex industry and gaining early traction with employer groups and consumers.
Bringing Clarity to Pharmacy Benefits
Looking to leverage its expertise in pharmacy as well as health and wellness, Hy-Vee prepared to launch a new PBM serving employer groups and helping consumers save money on prescription costs.
Needing strategic and creative expertise, Hy-Vee trusted Meyocks to develop, position and help launch Vivid Clear Rx.
Gathering Perspectives
Hy-Vee had a clear vision, and our team was positioned to help. Together, our teams conducted in-depth research to assess the needs and concerns of employer groups using PBM services—identifying transparency, cost clarity and trust as top priorities.
Standing Out
We assessed the positioning, messaging, and visual identity of competing PBMs and discount card programs to uncover opportunities for differentiation.
A Clear Choice
We defined the brand’s personality, tone, and messaging strategy including a “clear” creative theme that led to the name Vivid Clear RX as well as the tagline “Clear intentions. Clear savings.”
Positioning and Launch
Meyocks developed a disruptive strategy and brand identity for Vivid Clear Rx, helping Hy-Vee enter the PBM space with confidence and clarity.
Key Highlights
Disruptive Brand – A bold, transparent identity.
Positive Feedback – From the target audience.
Ongoing Visibility – Across key channels.
Bringing Clarity to Pharmacy Benefits
Looking to leverage its expertise in pharmacy as well as health and wellness, Hy-Vee prepared to launch a new PBM serving employer groups and helping consumers save money on prescription costs.
Needing strategic and creative expertise, Hy-Vee trusted Meyocks to develop, position and help launch Vivid Clear Rx.
Gathering Perspectives
Hy-Vee had a clear vision, and our team was positioned to help. Together, our teams conducted in-depth research to assess the needs and concerns of employer groups using PBM services—identifying transparency, cost clarity and trust as top priorities.
Standing Out
We assessed the positioning, messaging, and visual identity of competing PBMs and discount card programs to uncover opportunities for differentiation.
A Clear Choice
We defined the brand’s personality, tone, and messaging strategy including a “clear” creative theme that led to the name Vivid Clear RX as well as the tagline “Clear intentions. Clear savings.”
Positioning and Launch
Meyocks developed a disruptive strategy and brand identity for Vivid Clear Rx, helping Hy-Vee enter the PBM space with confidence and clarity.
Key Highlights
Disruptive Brand – A bold, transparent identity.
Positive Feedback – From the target audience.
Ongoing Visibility – Across key channels.