RedBox Rx Mental Health Research Campaign
To help RedBox Rx break through a crowded telehealth market, Meyocks launched a strategic PR campaign grounded in original mental health research. By uncovering unmet needs and reducing stigma around care, the campaign positioned RedBox Rx as a credible, compassionate provider offering affordable, accessible support.
The campaign delivered outstanding results — generating millions of impressions, thousands of media placements including national coverage and significantly surpassing goals for gaining new patients and driving interest in mental health services.
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25%more active patients
- 2x PRSA IA PRIME Award: First Place
- AMA Iowa NOVA Awards: Second Place
Build Awareness and Trust in Mental Health Services
As a newcomer in the telehealth and online pharmacy space, RedBox Rx faced the challenge of standing out among well-established competitors. With a focus on maximizing marketing spend, the company needed to quickly build awareness and credibility for its mental health services. To meet this challenge, they turned to agency partner Meyocks to develop a national public relations campaign rooted in data-driven insights and cultural relevance to position RedBox Rx as an accessible, affordable and compassionate mental telehealth provider.
Research + Findings
RedBox Rx partnered with an independent research firm to build a national mental health study. The findings offered culturally relevant, statistically backed insights that helped position RedBox Rx as a credible voice in mental telehealth — especially on issues impacting Gen Z and Millennials. With $25 mental health consultations and no insurance or membership requirements, the RedBox Rx telehealth platform was designed to combat audience barriers.
Elevate Expert Voices
Keeping credible voices at the forefront of our ideation, we turned to RedBox Rx’s Chief Medical Officer to serve as the trusted face of the campaign, delivering empathetic messaging across media channels. These credible medical messages served as a guide as Meyocks translated the data into simple, impactful language and visual storytelling elements like infographics and listicles that further resonated with consumers.
Amplify Through PR Channels
Our campaign came to life with a full public relations mix, including two webpages, earned media outreach, a national satellite media tour, Business Wire distribution, syndicated editorial and turnkey mental health content. These efforts ensured consistent messaging and wide reach, while keeping RedBox Rx top of mind during Mental Health Awareness Month — a key seasonal opportunity to engage audiences around mental wellness.
The RedBox Rx Rise in Mental Health
Through strategic planning and culturally relevant messaging, the RedBox Rx mental health campaign drove measurable gains in visibility and patient engagement.
The brand earned a Newsweek article, an organized a satellite media tour across 21 local ABC, CBS, FOX and NBC affiliates and a syndicated listicle article that was published 1,000+ times throughout the U.S – including major dailies from The Denver Gazette to the Miami Herald.
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444M+impressions
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1,530media placements
-
25%more active patients
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29.3%more web searches
Build Awareness and Trust in Mental Health Services
As a newcomer in the telehealth and online pharmacy space, RedBox Rx faced the challenge of standing out among well-established competitors. With a focus on maximizing marketing spend, the company needed to quickly build awareness and credibility for its mental health services. To meet this challenge, they turned to agency partner Meyocks to develop a national public relations campaign rooted in data-driven insights and cultural relevance to position RedBox Rx as an accessible, affordable and compassionate mental telehealth provider.
Research + Findings
RedBox Rx partnered with an independent research firm to build a national mental health study. The findings offered culturally relevant, statistically backed insights that helped position RedBox Rx as a credible voice in mental telehealth — especially on issues impacting Gen Z and Millennials. With $25 mental health consultations and no insurance or membership requirements, the RedBox Rx telehealth platform was designed to combat audience barriers.
Elevate Expert Voices
Keeping credible voices at the forefront of our ideation, we turned to RedBox Rx’s Chief Medical Officer to serve as the trusted face of the campaign, delivering empathetic messaging across media channels. These credible medical messages served as a guide as Meyocks translated the data into simple, impactful language and visual storytelling elements like infographics and listicles that further resonated with consumers.
Amplify Through PR Channels
Our campaign came to life with a full public relations mix, including two webpages, earned media outreach, a national satellite media tour, Business Wire distribution, syndicated editorial and turnkey mental health content. These efforts ensured consistent messaging and wide reach, while keeping RedBox Rx top of mind during Mental Health Awareness Month — a key seasonal opportunity to engage audiences around mental wellness.
The RedBox Rx Rise in Mental Health
Through strategic planning and culturally relevant messaging, the RedBox Rx mental health campaign drove measurable gains in visibility and patient engagement.
The brand earned a Newsweek article, an organized a satellite media tour across 21 local ABC, CBS, FOX and NBC affiliates and a syndicated listicle article that was published 1,000+ times throughout the U.S – including major dailies from The Denver Gazette to the Miami Herald.
-
444M+impressions
-
1,530media placements
-
25%more active patients
-
29.3%more web searches
Through strategic content planning and execution — across blogs, email campaigns, and social media — Meyocks has driven consistent engagement and growth. Their work has made a measurable impact not only in increasing awareness, but also in driving sales, attracting new customers, and supporting long-term retention.