Country Living Loans is the lending arm of Farm Credit East and offers specialized financing for rural homes, farms and land in the Northeast U.S.
Brand Identity & Naming / Creative Development / Social Media Strategy / Paid Media Strategy
Even though Country Living Loans had been running the same creative messaging in the market for several years, the brand had low awarenes. Looking to modernize the brand, Country Living Loans gave Meyocks enthusiastic approval to reposition the brand and refresh the messaging.
An additional element that needed to be taken into consideration during the brand development is the geographical diversity of the area Country Living Loans serves. By serving customers buying properties from Long Island to rural Maine — the brand needed to have wide appeal.
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