AgDirect is a leading agricultural equipment financing program available through ag equipment dealers in areas served by participating Farm Credit System associations.
Brand Model Development / Brand Identity / Marketing Communications Planning / Media Planning & Buying / Brand Publicity / Creative, Website & Collateral Development
When AgDirect was looking to bring new energy to their existing black-and-white brand look, they turned to Meyocks to help revitalize the design in a marketplace where dominant equipment brands are strongly associated with specific colors.
AgDirect finances all brands (and colors) of agricultural equipment. As AgDirect gained more interest among Farm Credit partner associations and planned to enter end-user-focused channels of auctions and private party sales, Meyocks recommended a more energetic look and tone to invigorate the brand and help compete for attention. Still, we wanted to maintain neutrality with equipment brands.
In addition, AgDirect wanted to more closely align itself with the Farm Credit brand and leverage the equity and credibility it provided, which was growing in importance as it expanded into new financing channels.
Following the campaign refresh, including AgDirect.com, year-to-year page views increased 7.46% and time-on-site increased nearly 25%. Most importantly, unique pageviews increased over 43%, supporting the goal of increasing brand awareness.