The Iowa Homeless Youth Center (IHYC) works to eliminate homelessness among children and young mothers in Polk County.
Brand Model Development / Brand Identity / Package Design
The Iowa Homeless Youth Center (IHYC) was launching their Rooftop Gardens program. They worked with Meyocks to give the program a brand identity to raise both awareness and funds.
During a December 2016 event, IHYC organizers pitched Rooftop Gardens — and its influence on the group’s ability to create positive change in Des Moines — to a panel of community leaders during the Ignite Community Innovation Challenge. The group was awarded a total of $17,500 in funding through the Community Foundation of Greater Des Moines. The project was lauded as a way to "break the cycle of poverty through the development of urban agriculture on the roof of their downtown facility."