EXPERTISE / AG ADVERTISING, MARKETING & BRANDING

FCSAmerica Website Redesign Case Study

FCSAmerica Logo

Who They Are

Farm Credit Services of America is a leading agricultural lender and crop insurance agency.

How We Helped

Website Audit / Search Strategy / Site Architecture / Design and Development / Audience Engagement / Content Creation / Ongoing Measurement and Refinement

Overview

We worked closely with Farm Credit Services of America (FCSAmerica) to substantially evolve its web presence by creating a compelling new 150+ page website. As an agriculture advertising and marketing agency, Meyocks thoughtfully created the site to align with FCSAmerica’s brand positioning by featuring customer-owners and highlighting FCSAmerica’s expertise and thought leadership in agriculture. We built the custom-coded site with adaptive design for a superior user experience across devices and engaging content that matches the overarching search strategy.

Situation

The FCSAmerica website no longer reflected the company’s updated messaging and tone. In addition, the website’s technology was dated. FCSAmerica’s goals in refreshing the site were to highlight its unique business model by featuring customer-owners, increase visibility of content and improve the user experience through an adaptive website.

Solution

Websites are often one of the first touchpoints for customers interacting with a brand. Using our ag marketing expertise, Meyocks made certain users would regard FCSAmerica as a mission-driven lending leader that works for the success of farmers, ranchers and rural communities. We accomplished this by highlighting the blog, learning center and customer testimonials.

FCSA Case Study Slide FCSA Case Study Slide FCSA Case Study Slide

Meyocks also strived to increase the number of organic customers and improve user experience by incorporating extensive industry keyword research through SEO best practices, auditing traffic on the old site to influence the new design and implementing WCAG compliance guidelines.

Results

Year-over-year improvements are impressive across all primary metrics. Our analytics review shows that:

FCSAmerica Community Involvement

Search visibility of fcsamerica.com is up more than

30%

FCSAmerica

8% decrease

in bounce rate

FCSAmerica Website

Organic sessions have grown by more than

60%

Add User

organic new users have increased by

more than 50%

Clock

Average sessions are almost

30 seconds longer

This powerful data shows that users are finding relevant pages and tools, and that the site is providing an engaging and rewarding user experience.

Update

Meyocks continues SEO reporting and optimizations to bolster FCSAmerica as a leader in the ag industry and a front runner in the digital space.

Interested in a more meaningful conversation about your agriculture brand?

We’re an agriculture advertising and marketing agency that likes to discuss everything from brand development to market dynamics. Give us a shout.

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