ADM is a global leader in human and animal nutrition and the world’s leading agricultural origination and processing company. A division of ADM, Farm Direct Fertilizer is designed for farmers who want more control of their crop inputs, margins and profitability. It leverages the company’s leadership in commodities trading and logistics to offer farmers crop nutrients at market prices and the ability to lock in prices up to 12 months in advance of delivery.
Marketing Communications Planning / Creative Development / Video Production / Social Media Strategy / Owned Media Strategy / Earned Media Strategy
Farmers have typically purchased fertilizer through retailers who provide storage and application services for them. Unfortunately, purchasing through retailers annually means they must pay retail prices during periods of highest demand and pricing.
ADM Farm Direct Fertilizer is a paradigm shift for farmers. No longer at the mercy of retail prices, farmers can register to use an ADM online portal to monitor fertilizer prices and make fertilizer purchases. With a game changing process and a relatively low level of brand awareness, ADM looked to Meyocks to help grow the Farm Direct Fertilizer brand.
We’re a branding and marketing agency focused on ag brands. Give us a shout to talk about the health of your brand.