It was time to update collateral for Farm Credit Services of America’s line of credit offering, but Meyocks collaborated with our client on even bigger thinking: launching an all-new brand, WorkSmart.
Most of the yield loss at harvest happens at the corn head on the combine. Dragotec conducted groundbreaking research that demonstrated the truly differentiating features of Drago corn heads. Meyocks worked with Dragotec to tell their story through digital paid media, PR, grower presentations and collateral programs.
Meyocks helped AgChoice Farm Credit execute a digital lead generation and lead nurturing program for rural property loans. The program, which included content marketing as part of lead nurturing, generated leads at costs well below target benchmarks.
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Corn prices were bottoming out. Ag equipment sales were down, too. That’s why the new GT corn head from Drago needed to be launched with a high-impact ag advertising and marketing campaign that focused on its innovative features, including several that were firsts in the industry.
Read case studyAs an agriculture advertising and marketing agency, we understand how farmers, ranchers and agribusiness owners relate to ag brands. Whether celebrating American farmers or encouraging them to consider their inputs, we leverage our ag advertising and marketing expertise to connect with their culture in a meaningful way.
How do you prove a brand is more valued than any other agricultural financial partner? Meyocks created a campaign to show it by focusing on Farm Credit Services of America’s dedication to farming and strong commitment to its customer-owners.
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Color is a key component for the leading brands of ag equipment. So why shouldn’t color be equally important to an equipment lender? Meyocks assisted AgDirect in moving from a monochromatic style to an exciting new — and colorful — design.
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