EXPERTISE / HEALTH ADVERTISING, MARKETING & BRANDING

Health Marketing For Brands That Keep Us Healthy, Happy & Always Smiling

We believe it’s a noble endeavor to improve people’s well-being. Our work in health and healthcare advertising, branding and marketing means something more to us as we believe our clients have messages that need to be heard. Our work persuades people to listen.

An idea that moved a state.

As the Healthiest State Initiative was being formed, the organization came to Meyocks for advertising and marketing ideas to introduce the program. We proposed the idea of a statewide walk event — and promoted the efforts, resulting in nearly one in 10 Iowans voting with their feet in favor of the effort. The idea hasn’t lost its stride and is currently strutting into its ninth year.

Health Marketing Trends

Health Marketing Trends

The Case for Mentor Branding for Health Brands

Mentor branding presents an opportunity for health and healthcare brands to create stronger bonds with customers by inspiring them, advovating on their behalf or providing value-added information. Meyocks surveyed consumers to gain insight into their beliefs about the value of health brands providing mentorship.

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UIECARE

UIECARE

Showing Iowans a whole new way to be seen.

Visiting with a medical provider via phone, tablet or computer was a new and unfamiliar concept in the marketplace. Putting our healthcare marketing and branding expertise to work, Meyocks created a commercial that generated over two million impressions among the target audience. Our strategic optimizations to the digital advertising campaign lowered the cost-per-acquisition average by nearly 50 percent.

HyVee Health Market

HY-VEE HEALTHMARKET

People wanted to know more about Hy‑Vee HealthMarket.

To help people better understand what the Hy-Vee HealthMarket had in store for them, we created a book that was sent out as direct mail. With a combination of vibrant photography and compelling design, the book helped to better define HealthMarket as a must-shop destination for all lifestyle, health and fitness-minded shoppers.

Need help keeping your creative direction focused?

It seems simple but agreeing on where you want to go upfront saves time and resources in getting there. The Meyocks Creative Brief Template helps your health marketing team provide focused direction for a specific project or program — while keeping that direction aligned with your larger brand and marketing strategies. Download the free Creative Brief template today.

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As a healthcare branding and advertising agency, we understand how consumers, physicians and healthcare workers relate to healthcare brands. Our healthcare branding work helps people care for their oral health, discover their options for seeing a doctor, insure their families, eat right and more.

The YMCA of Greater Des Moines

The YMCA of Greater Des Moines

Helping The Y win summer.

The YMCA of Greater Des Moines came to Meyocks with a challenge. And that challenge was summer. More than any other season, the biggest drop in membership came during the summer months. To counteract that trend, we created the Y.O.U. Summer Membership promotion.

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Delta Dental of Illinois

A commitment to patients puts a stake in the ground.

Physicians’ Clinic of Iowa came to Meyocks wanting to do more than just advertise its specialty healthcare. With our healthcare marketing and advertising expertise, Meyocks helped PCI develop an integrated campaign that put a stake in the ground by announcing exactly what it stands for across TV, radio, print, outdoor and online.

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The healthcare clients who trust us to help them mean more.

Health Marketing FAQs

Meyocks conducted a national survey of 1,523 Americans to find out what shoppers are asking for from the brands they choose. We found that consumers are looking for healthcare brands to add value to the lives of their customers through the power of information and advocacy. Read more about our findings and other trends in healthcare marketing in our survey report.

A successful healthcare marketing strategy translates important messaging into action for consumers. By starting with a strong vision built upon what matters most to your brand, strategy falls into place with the help of our healthcare marketing resources.

One way for healthcare brands to mean more to their customers is through content marketing. Strong content strategy answers the questions customers are wondering about and educates them about their health, while keeping your brand top of mind.

Digital marketing is important for healthcare brands to meet their customers where they are. We offer digital marketing services from paid and organic social media, to website development, to owned content strategy and beyond to help healthcare brands leave their mark in the digital landscape.

We’re proud of how we’ve been able to help healthcare brands mean more to their customers through our branding and marketing expertise. From helping the YMCA increase membership during the summer months to using paid media sources to help Physicians’ Clinic of Iowa share their brand values, our healthcare clients trust us to help them mean more.

Expertise in healthcare marketing is vital to choosing a marketing and branding agency to help grow your healthcare brand. In addition, longevity of client relationships demonstrates an agency that’s successful in addressing changing market needs. At Meyocks, we have long-standing relationships with our healthcare partners and make it our promise to help your brand mean more.

Interested in a more meaningful conversation about healthcare marketing strategy or your marketing plan?

We’re a branding and marketing agency focused on health brands. Give us a shout to talk about the health of your brand.

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