Leveraging our pharmacy experience, Meyocks developed a strategic plan and creative executions to position and launch Hy-Vee’s new telemedicine and home delivery service.Read case study
To introduce Vivid Clear Rx as a new PBM solution in the employer group market, Meyocks found a positioning opportunity then developed and executed a comprehensive plan to launch the brand.Read case study
Mentor branding presents an opportunity for health and healthcare brands to create stronger bonds with customers by inspiring them, advovating on their behalf or providing value-added information. Meyocks surveyed consumers to gain insight into their beliefs about the value of health brands providing mentorship.Get healthcare marketing insights
As the Healthiest State Initiative was being formed, the organization came to Meyocks for advertising and marketing ideas to introduce the program. We proposed the idea of a statewide walk event — and promoted the efforts, resulting in nearly one in 10 Iowans voting with their feet in favor of the effort. The idea hasn’t lost its stride and is currently strutting into its ninth year.
It seems simple but agreeing on where you want to go upfront saves time and resources in getting there. The Meyocks Creative Brief Template helps your health marketing team provide focused direction for a specific project or program — while keeping that direction aligned with your larger brand and marketing strategies. Download the free Creative Brief template today.Download Creative Brief
As a healthcare branding and advertising agency, we understand how consumers, physicians and healthcare workers relate to healthcare brands. Our healthcare branding work helps people care for their oral health, discover their options for seeing a doctor, insure their families, eat right and more.
Health brands have traditionally been differentiated based on functional or experience benefits. Increasingly, consumers want health brands to do more – to provide value-added information, to inspire and to advocate for customer interests.
Are mentor branding strategies an effective way for health brands to establish stronger connections with consumers of all generations?
Meyocks conducted a national survey of 1,523 Americans to find out what shoppers are asking for from the brands they choose. We found that consumers are looking for healthcare brands to add value to the lives of their customers through the power of information and advocacy. Read more about our findings and other trends in healthcare marketing in our survey report.
One way for healthcare brands to mean more to their customers is through content marketing. Strong content strategy answers the questions customers are wondering about and educates them about their health, while keeping your brand top of mind.
Digital marketing is important for healthcare brands to meet their customers where they are. We offer digital marketing services from paid and organic social media, to website development, to owned content strategy and beyond to help healthcare brands leave their mark in the digital landscape.
We’re proud of how we’ve been able to help healthcare brands mean more to their customers through our branding and marketing expertise. From helping the YMCA increase membership during the summer months to using paid media sources to help Physicians’ Clinic of Iowa share their brand values, our healthcare clients trust us to help them mean more.
Expertise in healthcare marketing is vital to choosing a marketing and branding agency to help grow your healthcare brand. In addition, longevity of client relationships demonstrates an agency that’s successful in addressing changing market needs. At Meyocks, we have long-standing relationships with our healthcare partners and make it our promise to help your brand mean more.
We’re a branding and marketing agency focused on health brands. Give us a shout to talk about the health of your brand.