Differentiate through inspiration, information and advocacy.
Brands have traditionally positioned themselves based on their functional, experience or image benefits. Mentor branding represents a new opportunity for brands to separate from the pack by exhibiting mentor characteristics.
Watch this short video to learn more about mentor branding.
MARKETING TRENDS
Mentor Branding Survey Results
See what consumers are saying about mentor branding — and why they feel strongly that brands should behave more like mentors.
Mentor branding can include inspiring customers to make their lives better, providing value-added information that enhances their knowledge, or advocating on behalf of customers and their values.
Tools
Mentor Branding Thought Paper
To learn more about mentor branding and the current cultural shifts that make it an effective marketing strategy, read our thought paper.
Meyocks works with clients on a custom basis to determine drivers of a Mean More® score. Knowing your brand's score provides a huge business opportunity, as higher Mean More® scores strongly correlated with revenue growth.
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