Meyocks recently sought to understand what consumers think about food brands taking a stand on issues that matter to them. Our survey results showed that overall consumers want food brands to take a stand, though some groups agree more strongly than others.
Black people and Latinos were more likely to say that food brands should take stands, 76% and 67% respectively, compared to 44% of White/Caucasians.
Those who live in urban areas were more likely to say food brands should take stands (66%), compared to 48% of suburban and 46% of rural dwellers.
Only 36% of Midwesterners say food brands should take stands, compared to 57% in the West, 57% in the South, and 55% in the Northeast.
Generations have different thoughts on whether food brands should take a stand on issues. Almost 82% of Gen Z and 65% of Millennials felt that food brands should take stands, compared to just 50% of Gen X and 43% of Baby Boomers.
What Should Food Brands Do?
Taking a stand on issues important to your consumers is one way to be a mentor brand and gain loyalty, but is it the right brand strategy for you? Of course, taking a stand involves risks. It requires commitment and a true understanding of one’s customers.
Learn more about how mentor branding could make sense for your brand.