Meyocks, who specializes in healthcare marketing, surveyed consumers to gain insight into their beliefs about the value of health brands providing mentorship. Mentor branding presents an opportunity for brands to create stronger bonds with customers by advocating on their behalf, among other things.
For instance, we found that:
89% of consumers state that health brands should provide value-added information to their customers.
76% of consumers believe that health brands should work to inspire customers.
72% consumers think that health brands should advocate for their customers.
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