Meyocks surveyed consumers to gain insight into their beliefs about the value of brands providing mentorship. Mentor branding recognizes and embraces fundamental cultural shifts that are creating greater opportunity for a different kind of brand differentiation.
For instance, we found that:
88% of consumers state that brands should provide value-added information to their customers.
75% of consumers believe that brands should work to inspire customers.
75% consumers think that brands should advocate for their customers.
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