How would you describe your brand if it was a person? The Brand Personality tool gives you a series of choices — in bracket format —to help you get to your brand’s personality traits.
As rounds proceed, you’ll find yourself choosing between both opposite and similar descriptors until two to four final personality traits are identified. (Don’t be afraid to revisit a trait that was eliminated in a close matchup in an earlier round.) This is an especially fun exercise to do with your team.
Download the Brand Personality tool.