The Mean More® score quantifies your brand's marketplace relevance and irreplaceability. In our study of several top brands, Mean More® scores were more strongly correlated with revenue growth than a simple brand rating or a willingness-to-recommend score.
The Mean More® score provides a useful benchmark for tracking your progress as you take steps to shape your brand's marketplace meaning. Read our thought paper for more details on how the Mean More® score is derived.
The Mean More score measures disappointment of being unable to buy or use a brand. In doing so, it focuses on the emotional loss of going without a brand rather than more traditional measures of satisfaction or likelihood of recommending.
A Meyocks survey showed that American consumers rated Patagonia highest on its propriety Mean More® score, which measures customer disappointment with having to use another brand.