The Mean More® score quantifies your brand's marketplace relevance and irreplaceability. In our study of several top brands, Mean More® scores were more strongly correlated with revenue growth than a simple brand rating or a willingness-to-recommend score.
Tools
The Mean More® score provides a useful benchmark for tracking your progress as you take steps to shape your brand's marketplace meaning. Read our thought paper for more details on how the Mean More® score is derived.
