Approach / Mean More Score

Measure your brand's meaningfulness.

Watch this short video to learn more about the score.

The Mean More® score quantifies your brand's marketplace relevance and irreplaceability. In our study of several top brands, Mean More® scores were more strongly correlated with revenue growth than a simple brand rating or a willingness-to-recommend score.

View scores by industry.

Choose a category from the images below to see Mean More® scores for several key companies within that industry.

Mean More Score Thought Paper


Mean More Score® Thought Paper

The Mean More® score provides a useful benchmark for tracking your progress as you take steps to shape your brand's marketplace meaning. Read our thought paper for more details on how the Mean More® score is derived.

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