Vivid Clear Rx is a Pharmacy Benefits Manager (PBM) solution and independently operated subsidiary of Hy-Vee, a leading regional supermarket chain operating more than 285 stores across eight states.
Market Research & Insights / Competitive Review / Brand Positioning / Brand Identity and Naming / Creative Development / Web Design / Media Strategy
Looking to leverage its expertise in pharmacy, as well as in health and wellness, Meyocks client Hy-Vee wanted to launch a new PBM solution serving employer groups and helping consumers save money on prescription costs.
Needing strategic and creative expertise, Hy-Vee knew Meyocks had the right prescription to develop, position and launch Vivid Clear Rx.
Meyocks developed a comprehensive plan for creating, positioning and launching these new offerings including:
Meyocks discovered there was an opportunity to position the brand as the PBM solution that is upfront, honest and transparent about costs. This led to a unique positioning statement and brand personality, resulting in the name Vivid Clear Rx, and creative theme “Clear intentions. Clear savings.”
Positioned as a PBM that does things differently, Meyocks created and launched Vivid Clear Rx as a disruptive brand in the market. Initial meetings with employer groups have been positive and appreciative of the transparency. Vivid Clear Rx continues to make its presence known with bold messaging and visuals in everything from marketing collateral and paid social executions, to digital marketing and trade show representation.
We’re a branding and marketing agency focused on health brands. Give us a shout to talk about the health of your brand.