Hy-Vee is a leading regional supermarket chain operating more than 285 stores across eight states.
Market Research & Insights / Brand Positioning / Brand Identity / Creative Development / Web Design / Social Media Strategy / Paid Media Strategy
Looking to leverage its retail pharmacy expertise, Meyocks client Hy-Vee created subsidiary RedBox Rx as their entry into the telehealth and prescription home delivery market. Hy-Vee turned to Meyocks for a healthy dose of marketing expertise.
Meyocks developed a strategic and creative plan for positioning and launching RedBox Rx including:
Meyocks positioned RedBox Rx as the telemedicine and pharmacy brand with credentialed and licensed U.S. providers that makes it easy and affordable to improve health outcomes. Additional creative messaging reminds consumers that RedBox Rx helps people live their best life through discreet access to professional care, personal care plans, affordable prescriptions and convenient telehealth access.
Since the successful online launch of RedBox Rx, Meyocks has been constantly optimizing the performance of social media and paid digital campaigns in order to improve conversion metrics. That, along with adjustments of creative assets, has allowed RedBox Rx to achieve and often surpass monthly sales goals.
We’re a branding and marketing agency focused on health brands. Give us a shout to talk about the health of your brand.