Leading the Charge on AI

At Meyocks, we strive to stay ahead of the curve. That's why over a year ago, 11 of our team members from across disciplines formed a group they affectionately called the AI Outlaws. This cross-functional group dedicated themselves to advancing practical, responsible ways AI can improve outcomes for our clients. Our Vice President of Digital Delivery, Beth Ann Boyd, leads the charge on our biggest innovation yet: Sam (Simulated Audience Mindset).

Sam is our proprietary AI tool that simulates how prospective audience members may think, feel, and react to messaging. Built using both public domain data and proprietary client insights, Sam acts as a consumer in our target audience and helps our clients test and refine their messaging before it even gets published.

However, the work the AI Outlaws is doing isn't centered around replacing the human touch. It's about creating the comfort and capability to use these tools thoughtfully. There's no handbook for this. It's trial, error, and experimentation. That willingness to dive in and integrate AI into everyday work? That's how real innovation happens.

Read the full story at Business Record.