CLARITY BEHIND THE CREATIVE
We research to do more than just validate assumptions or deliver a deck. We dig past surface-level stats to uncover real human truths that can guide smarter creative and sharper strategy.
Track key metrics – including awareness, favorability, usage, advocacy and more – to get a true view of brand performance, set benchmarks, and adjust appropriately to boost brand equity.
Understand what drives your audience. By uncovering behaviors, motivations, and decision paths, we turn insights into personas, journey maps, and messaging that resonates by segment.
Connect with what people really care about. Segmenting beyond demographics taps into the beliefs, values, and attitudes of your customers to help your brand engage with them at a deeper level.
Launch your campaign with confidence by testing what connects best with your target audience – and make each iteration even more effective by measuring what worked and why it resonated.
Turn everyday interactions into competitive advantages. Through measures that reveal how your customers really feel, we create opportunities to shape more empathetic and effective experiences.
Influence the moment of truth that occurs at the point of purchase. By observing real-world shopping behavior, we uncover unspoken needs, unique habits, and key decision drivers.
Identify friction before it costs you customers. Watching real users interact with your digital or physical experience helps you see what’s intuitive, what’s confusing, and how it can be improved.
Listen first to fine-tune your presence. Guided discussions let you hear directly from shoppers – exploring how they think, feel and decide so you can calibrate marketing and packaging to convert.
Gather deep insights that go beyond what surveys can capture. Professionally conducted one-on-one interviews dig deep to uncover nuanced motivations, unmet needs, and candid critiques.
Empower your team to better serve your customers by measuring internal engagement. Understand what drives performance, how to enhance company culture and where communications can improve.
Pull out insights that sharpen strategy. From campaign performance to government census data, we dig deep and examine every available metric to put together comprehensive analyses you can act on.
A glimpse of the tools and tech we use
The expertise our employees have is elevated by the tools they utilize.
Insights at Work
2x PRSA IA PRIME Award: First Place
RedBox Rx Mental Health Research Campaign
Meyocks helped RedBox Rx stand out in a crowded telehealth market with a PR campaign that, grounded in original mental health research, uncovered unmet needs, reduced stigma, and positioned the brand as a credible, compassionate, and accessible provider.
National Best of NAMA Awards: First Place, Website
Goldies product launch
Meyocks helped a produce client launch their tear-free, odor-free onions by designing a brand from scratch and running a digital-retail campaign that smashed its trial goals.
AMA NOVA Award: First Place
RedBox Rx Blog
Discover how we helped telehealth provider RedBox Rx boost awareness, build credibility, and increase ROI with SEO-driven content that outperformed goals.
Working with Meyocks was a seamless experience, from setting a strong strategic foundation for our new product to seeing it on shelves. The whole team was responsive, knowledgeable, and a blast to work with.
Meyocks has been vital in improving our brand and its awareness in our market. Providing crucial thought leadership and marketing funnel tactics to promote Drago and attract leads that have dramatically helped grow our business.
Our longstanding partnership with Meyocks has been key in strengthening the visual identity and market impact of Hy-Vee’s private brand portfolio. Their team brings deep expertise in package design — from brand architecture and design to individual SKU execution — all grounded in research and data-driven insights.
Through strategic content planning and execution — across blogs, email campaigns, and social media — Meyocks has driven consistent engagement and growth. Their work has made a measurable impact not only in increasing awareness, but also in driving sales, attracting new customers, and supporting long-term retention.
I love the challenge of connecting data with real human stories so that the picture we’re painting is of real people and how they live their lives.