The Clear Advantage Newsletter
Hy-Vee’s pharmacy benefit manager, Vivid Clear Rx, wanted to establish thought leadership within the healthcare industry, grow a professional audience of healthcare decision-makers, and enhance their overall visibility and creditability within the industry.
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32%Subscriber-to-follower rate
- Gold Healthcare Ad Award
Turning into Thought Leaders
Vivid Clear Rx was looking for a way to strengthen its industry presence while increasing engagement and growing the number of benefits decision makers in their audience. The clear path forward was to create a way for Vivid Clear Rx to spread content-driven communication.
Creating Clear Credibility
To spread Vivid Clear Rx’s influence and communication engagement they would need to launch value-driven content that was delivered in a consistent manner professionals could depend on.
Content Driven by Real-Time Insights
To effectively position Vivid Clear Rx as a credible industry voice their topics would not only have to align with the priorities of ut the information itself would have to be actionable for the target audience.
Creating a Newsletter for Professional Networks
The business development team quickly got to work intentionally selecting real-time industry trends, client conversations, and FAQs that could provide insightful content. The newsletter was served on LinkedIn in a consistent, easy-to-consume format — designed with engaging visuals, clear hierarchy, and concise storytelling to boost retention among busy professionals. Brokers, who already maintain active professional networks on LinkedIn, share each issue at deployment, extending reach into exactly the audience the content was built for.
Clear Results
Built from zero with no paid promotion, The Clear Advantage converted nearly one in three of the brand’s LinkedIn followers to subscribers in year one. It also reached the right people: 58% of subscribers hold senior, director or VP titles. Each edition’s views average 34.8% of the subscriber base, well above the 15–25% open-rate benchmark for B2B newsletters.
-
32%Subscriber-to-follower rate
-
58%Senior-level subscribers
Turning into Thought Leaders
Vivid Clear Rx was looking for a way to strengthen its industry presence while increasing engagement and growing the number of benefits decision makers in their audience. The clear path forward was to create a way for Vivid Clear Rx to spread content-driven communication.
Creating Clear Credibility
To spread Vivid Clear Rx’s influence and communication engagement they would need to launch value-driven content that was delivered in a consistent manner professionals could depend on.
Content Driven by Real-Time Insights
To effectively position Vivid Clear Rx as a credible industry voice their topics would not only have to align with the priorities of ut the information itself would have to be actionable for the target audience.
Creating a Newsletter for Professional Networks
The business development team quickly got to work intentionally selecting real-time industry trends, client conversations, and FAQs that could provide insightful content. The newsletter was served on LinkedIn in a consistent, easy-to-consume format — designed with engaging visuals, clear hierarchy, and concise storytelling to boost retention among busy professionals. Brokers, who already maintain active professional networks on LinkedIn, share each issue at deployment, extending reach into exactly the audience the content was built for.
Clear Results
Built from zero with no paid promotion, The Clear Advantage converted nearly one in three of the brand’s LinkedIn followers to subscribers in year one. It also reached the right people: 58% of subscribers hold senior, director or VP titles. Each edition’s views average 34.8% of the subscriber base, well above the 15–25% open-rate benchmark for B2B newsletters.
-
32%Subscriber-to-follower rate
-
58%Senior-level subscribers