Seed Consultants Integrated Campaign
Seed Consultants, a Corteva Agriscience™ brand, exclusively serves farmers in the eastern Corn Belt region. As “consultants first, salesmen second,” Seed Consultants nurtures an honest, upfront relationship with its customers, focusing on product placement and local knowledge to achieve better yields at harvest.
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95%site engagement rate
- Best of NAMA Region 6: Merit, Print
- Best of NAMA Region 6: Merit, Radio
PERFORMANCE MADE PERSONAL
Dedicated to serving only the eastern Corn Belt, Seed Consultants helps farmers address a diverse range of growing conditions unique to their area. With significant saturation by competing regional and national seed brands, Seed Consultants needed their customized products and services to be at the forefront of farmers’ minds, offering a no-gimmick approach backed by the world-class Corteva breeding program.
YIELD ABOVE ALL
While working with a seed partner who knows their ground is important to farmers, choosing products that increase yield potential will always come first.
SEED AND SERVICE
We positioned Seed Consultants Sales Professionals as the people who package better products and service simultaneously, thanks to regional dedication and the backing of Corteva.
FROM BETTER TO BEST
Playing on the brand tagline “Simply Better”, we led with a proud message encouraging eastern Corn Belt farmers to grow their best by starting with a superior agronomic experience from the get-go.
GOOD, BETTER, BEST
Meyocks developed a fully integrated campaign, using print, digital, video and paid search to drive awareness and traffic to the Seed Consultants website, targeting the region’s row crop farmers. The results spoke volumes.
-
95%site engagement rate
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2%+ad click-through rates
PERFORMANCE MADE PERSONAL
Dedicated to serving only the eastern Corn Belt, Seed Consultants helps farmers address a diverse range of growing conditions unique to their area. With significant saturation by competing regional and national seed brands, Seed Consultants needed their customized products and services to be at the forefront of farmers’ minds, offering a no-gimmick approach backed by the world-class Corteva breeding program.
YIELD ABOVE ALL
While working with a seed partner who knows their ground is important to farmers, choosing products that increase yield potential will always come first.
SEED AND SERVICE
We positioned Seed Consultants Sales Professionals as the people who package better products and service simultaneously, thanks to regional dedication and the backing of Corteva.
FROM BETTER TO BEST
Playing on the brand tagline “Simply Better”, we led with a proud message encouraging eastern Corn Belt farmers to grow their best by starting with a superior agronomic experience from the get-go.
GOOD, BETTER, BEST
Meyocks developed a fully integrated campaign, using print, digital, video and paid search to drive awareness and traffic to the Seed Consultants website, targeting the region’s row crop farmers. The results spoke volumes.
-
95%site engagement rate
-
2%+ad click-through rates