RedBox Rx Blog
To build awareness and generate organic leads in a crowded telehealth landscape, Meyocks proposed RedBox Rx launch a strategic, SEO-driven blog.
Designed to engage upper- to mid-funnel audiences, the blog features medically reviewed content and conversion-focused CTAs. The results far exceeded the goals – proving itself a high-impact, low-cost complement to paid media. The RedBox Rx blog now serves as a sustainable engine for brand building and lead generation.
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562%increase in website traffic
- AMA NOVA Award: First Place
- PRSA Iowa PRIME Award: First Place
Establish Credibility As a Trusted Telehealth Provider
As a new entrant in the telehealth and online pharmacy marketplace, RedBox Rx was looking for ways to increase brand awareness, build credibility among consumers and generate leads. Redbox Rx also knew the importance of connecting with consumers earlier in their purchasing journey and was looking for a solution that could complement its existing paid media strategy.
Foundation
After a content audit, it was clear that Redbox Rx needed a way to consistently drive organic traffic and site engagement while keeping ongoing costs low. After consulting with Meyocks, the solution became clear, a blog.
Execution
Meyocks conducted a comprehensive SEO audit, competitive analysis and research to identify content gaps and build a strategic content calendar. The team defined category, tagging and SEO strategies to reach upper- to mid-funnel consumers searching for key conditions and medications.
Reinforce
Blog posts featured creative infographics to support written content and reinforce key takeaways. CTAs were placed strategically within each post to encourage assessment starts and account creations as well as highlight how RedBox Rx could help prospective customers. Supporting efforts to build brand credibility and website authority, the blog articles were medically reviewed and bylined by the chief medical officer of RedBox Rx.
SURPASSING EXPECTATIONS
In just three months, RedBox Rx saw dramatic increases in clicks, impressions, traffic, engagement and account creations, demonstrating the blog’s effectiveness as both a brand-building and lead-generating tool. Meyocks’ strategy and execution delivered results that significantly surpassed objectives including:
-
940%increase in impressions
-
562%increase in website traffic
-
317%year-over-year jump in account creations
-
2:1 ROIin sales was driven by the blog
-
29%improvement in average engagement time
Establish Credibility As a Trusted Telehealth Provider
As a new entrant in the telehealth and online pharmacy marketplace, RedBox Rx was looking for ways to increase brand awareness, build credibility among consumers and generate leads. Redbox Rx also knew the importance of connecting with consumers earlier in their purchasing journey and was looking for a solution that could complement its existing paid media strategy.
Foundation
After a content audit, it was clear that Redbox Rx needed a way to consistently drive organic traffic and site engagement while keeping ongoing costs low. After consulting with Meyocks, the solution became clear, a blog.
Execution
Meyocks conducted a comprehensive SEO audit, competitive analysis and research to identify content gaps and build a strategic content calendar. The team defined category, tagging and SEO strategies to reach upper- to mid-funnel consumers searching for key conditions and medications.
Reinforce
Blog posts featured creative infographics to support written content and reinforce key takeaways. CTAs were placed strategically within each post to encourage assessment starts and account creations as well as highlight how RedBox Rx could help prospective customers. Supporting efforts to build brand credibility and website authority, the blog articles were medically reviewed and bylined by the chief medical officer of RedBox Rx.
SURPASSING EXPECTATIONS
In just three months, RedBox Rx saw dramatic increases in clicks, impressions, traffic, engagement and account creations, demonstrating the blog’s effectiveness as both a brand-building and lead-generating tool. Meyocks’ strategy and execution delivered results that significantly surpassed objectives including:
-
940%increase in impressions
-
562%increase in website traffic
-
317%year-over-year jump in account creations
-
2:1 ROIin sales was driven by the blog
-
29%improvement in average engagement time
Through strategic content planning and execution — across blogs, email campaigns, and social media — Meyocks has driven consistent engagement and growth. Their work has made a measurable impact not only in increasing awareness, but also in driving sales, attracting new customers, and supporting long-term retention.