Goldies product launch
Our produce client had a revolutionary product – onions that caused no tears and no bad breath – and partnered with Meyocks to brand and launch it in targeted markets. Meyocks developed the brand identity and marketing strategy, using digital and retail channels to build awareness and drive consumer trials. The campaign exceeded its goals, proving the impact of a strong brand and integrated launch approach.
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20%increase in brand awareness
- National Best of NAMA Awards: First Place, Website
- Regional Best of NAMA Awards: First Place, Website
- Regional Best of NAMA Awards: Merit, Point-of-Purchase
Launching a Grocery Game Changer
A new premium onion brand had a revolutionary new product on their hand — an onion that didn’t cause tears or produce bad breath. Their only issue was they needed to pilot and launch their brand in a way that was as unique as their product. That’s when they approached Meyocks to lead the branding and go-to-market strategy.
Breaking down buyers
To ensure this product landed big we dug into consumer research to begin crafting the brand identity for this new onion product. These insights helped us build the foundation for a differentiated market presence for this one-of-a-kind product.
Awareness marketing
Once we broke down our audience and developed a brand identity off their interests. We drove consumer interest and product trial through a digital-first campaign consisting of targeted messaging and strategic media placements. Metrics that came in through our digital campaign helped inspire new activations and unique messaging that we could bring to the final retail campaign launch.
Retail + channel activation
We partnered with grocery retailers to execute in-store activations, loyalty programs, online advertising, and social media promotions to build a cohesive, multi-channel launch strategy.
Surpassing Goals Through Smart, Multi-Channel Marketing
A strategic mix of brand development, digital campaigns, and retail activations helped this launch exceed its metrics across awareness, trial and repeat purchase.
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20%increase in brand awareness
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50%repeat customer trial rate
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4%over goal for trial rate
Launching a Grocery Game Changer
A new premium onion brand had a revolutionary new product on their hand — an onion that didn’t cause tears or produce bad breath. Their only issue was they needed to pilot and launch their brand in a way that was as unique as their product. That’s when they approached Meyocks to lead the branding and go-to-market strategy.
Breaking down buyers
To ensure this product landed big we dug into consumer research to begin crafting the brand identity for this new onion product. These insights helped us build the foundation for a differentiated market presence for this one-of-a-kind product.
Awareness marketing
Once we broke down our audience and developed a brand identity off their interests. We drove consumer interest and product trial through a digital-first campaign consisting of targeted messaging and strategic media placements. Metrics that came in through our digital campaign helped inspire new activations and unique messaging that we could bring to the final retail campaign launch.
Retail + channel activation
We partnered with grocery retailers to execute in-store activations, loyalty programs, online advertising, and social media promotions to build a cohesive, multi-channel launch strategy.
Surpassing Goals Through Smart, Multi-Channel Marketing
A strategic mix of brand development, digital campaigns, and retail activations helped this launch exceed its metrics across awareness, trial and repeat purchase.
-
20%increase in brand awareness
-
50%repeat customer trial rate
-
4%over goal for trial rate
Working with Meyocks was a seamless experience, from setting a strong strategic foundation for our new product to seeing it on shelves. The whole team was responsive, knowledgeable, and a blast to work with.