Farm Credit Services of America Cash-Back Dividend Campaign
Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are a joint financial cooperative and the leading ag lender in the country. To celebrate their twentieth consecutive year of distributing cash-back dividends to customer-owners, we helped raise awareness of this benefit in a big way.
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966%increase in earned media placements
- 2x PRSA Nebraska Paper Anvil Award: Excellence
- Best of NAMA Region 3: First Place
- AMA Iowa NOVA Award: Second Place
- 3x Golden ARC Award
Convey The Value of Consistency
When customers can count on a brand, certain things feel like a given. For the farmers, ranchers and agribusinesses benefitting from FCSAmerica’s cash-back dividend patronage program, we knew the 20th anniversary brought a chance to celebrate the cooperative’s impact in the states and counties it serves.
Uncommon Consistency
Between rising input costs due to and skyrocketing farmland prices, farmers and ranchers were hesitant to purchase new property. By promoting the value of its cash-back dividend program, FCSAmerica aimed to help current and prospective customers feel confident to move forward with financing land through the cooperative.
Lasting Commitment
Reinforce the FCSAmerica mission of supporting and advocating for agriculture through authentic customer testimonials, locally tailored messaging and powerful infographics. Make it easy to understand, at-a-glance, how the cash-back dividend program benefits FCSAmerica customers –– now for 20 years and counting.
Impactful Messaging
A robust mix of digital tools, traditional media placements, targeted public relations efforts and brand identity deployed the message loud and clear:
Our Promise Pays.
- 20-year anniversary logo
- Four state-specific and 53 local press releases
- 23 value-added radio interviews
- Customer testimonial and explainer videos
- Digital display, video, Facebook, Demand Gen ads
Count On It
The refreshed logo, creative tactics, digital deployment and public relations strategy culminated in industry buzz and new audience leads.
-
966%increase in earned media placements
-
3.1M+total impressions
-
224%increase in paid social click-throughs
-
47.5%increase in cash-back dividends landing page views
-
34%increase in lending application starts
-
10%increase in lending application completions
Convey The Value of Consistency
When customers can count on a brand, certain things feel like a given. For the farmers, ranchers and agribusinesses benefitting from FCSAmerica’s cash-back dividend patronage program, we knew the 20th anniversary brought a chance to celebrate the cooperative’s impact in the states and counties it serves.
Uncommon Consistency
Between rising input costs due to and skyrocketing farmland prices, farmers and ranchers were hesitant to purchase new property. By promoting the value of its cash-back dividend program, FCSAmerica aimed to help current and prospective customers feel confident to move forward with financing land through the cooperative.
Lasting Commitment
Reinforce the FCSAmerica mission of supporting and advocating for agriculture through authentic customer testimonials, locally tailored messaging and powerful infographics. Make it easy to understand, at-a-glance, how the cash-back dividend program benefits FCSAmerica customers –– now for 20 years and counting.
Impactful Messaging
A robust mix of digital tools, traditional media placements, targeted public relations efforts and brand identity deployed the message loud and clear:
Our Promise Pays.
- 20-year anniversary logo
- Four state-specific and 53 local press releases
- 23 value-added radio interviews
- Customer testimonial and explainer videos
- Digital display, video, Facebook, Demand Gen ads
Count On It
The refreshed logo, creative tactics, digital deployment and public relations strategy culminated in industry buzz and new audience leads.
-
966%increase in earned media placements
-
3.1M+total impressions
-
224%increase in paid social click-throughs
-
47.5%increase in cash-back dividends landing page views
-
34%increase in lending application starts
-
10%increase in lending application completions