Tools / Mentor Branding

Differentiate through inspiration, information and advocacy.

Brands have traditionally positioned themselves based on their functional, experience or image benefits.

Watch this short video to learn more about mentor branding.

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Mentor Branding Thought Paper


2018 Mentor Branding Survey Results

Read what consumers are saying about mentor branding — and why they believe brands should act more like mentors.

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Mentor branding can include inspiring customers to make their lives better, providing value-added information that enhances their knowledge, or advocating on behalf of customers and their values.

Mentor Branding


Mentor Branding Thought Paper

To learn more about mentor branding and the current cultural shifts that make it an effective marketing strategy, read our thought paper.

View our mentor branding work.

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