Tools / Mentor Branding

Differentiate through inspiration, information and advocacy.

Brands have traditionally positioned themselves based on their functional, experience or image benefits.

Watch this short video to learn more about mentor branding.

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MARKETING TRENDS

2020 Mentor Branding Survey Results

See what consumers are saying about mentor branding — and why they feel strongly that brands should behave more like mentors.

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Food Marketing Trends

Why Food Brands Should Engage in Mentor Branding

Latest food marketing trends
Health Marketing Trends

Using Mentor Branding to Differentiate Your Health Brand

Latest healthcare marketing trends

Mentor branding can include inspiring customers to make their lives better, providing value-added information that enhances their knowledge, or advocating on behalf of customers and their values.

Mentor Branding

Tools

Mentor Branding Thought Paper

To learn more about mentor branding and the current cultural shifts that make it an effective marketing strategy, read our thought paper.

View our mentor branding work.

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