Read what consumers are saying about mentor branding — and why they believe brands should act more like mentors.
Mentor branding represents a new opportunity for brands to separate from the pack by exhibiting mentor characteristics.
Mentor branding can include inspiring customers to make their lives better, providing value-added information that enhances their knowledge, or advocating on behalf of customers and their values.
To learn more about mentor branding and the current cultural shifts that make it an effective marketing strategy, read our thought paper.
Rebranding a company. Reassuring its customers.
Encouraging families to get cooking.
Creating an advocacy brand.