Meyocks Unveils “From Likes to Leverage: Tapping into Social Media’s True Business Value” Social Media Webinar

Kelli Calkins Highlights Social Media Strategies that Actually Drive Business Results

We kicked off 2026 with a social media webinar that cut through the noise of trends and viral tips.

In an era where platform algorithms shift overnight and audience behaviors evolve faster than most brands can track them, staying ahead of the social curve has become a full-time job. For entrepreneurs and executives already stretched thin, that's a problem. That’s where our Director of Social Media, Kelli Calkins, enters the conversation.

This Meyocks Mindshare Webinar doesn’t harp the same old “post as often as possible” mantra. Instead, it focuses on creating clarity, prioritization, and structure to help businesses build a smarter, more focused social media plan in 2026. Calkins walked attendees through topics ranging from generational nuances to evolving social commerce to help show brands how they can build sustainable social media strategies that align with actual user behavior. The overall focus was on turning followers into customers and turning engagement into measurable business impact.

A recording of “From Likes to Leverage: Tapping into Social Media’s True Business Value” is available now for business leaders and marketers ready to rethink their social media strategy from the ground up.