Meyocks Strengthens Social Media Leadership, Expertise

Kelli Calkins Joins Agency as Director of Social Media

DES MOINES, Iowa (July 8, 2025) - Meyocks, a leading branding and marketing agency, recruits Kelli Calkins as director of social media. In this role, Calkins will oversee social media strategy, content development and influencer campaigns for the agency’s client roster of food, agriculture, health and mentor brands.  

“Kelli brings a strong blend of strategic vision and hands-on experience, with a proven track record of successful social media campaigns,” says Kelly Ferguson, President and CEO of Meyocks. “As the social media landscape continues to evolve, her leadership and expertise will help shape our digital presence and deepen integration across our teams to deliver more cohesive campaigns.” 

With a portfolio boasting award-winning campaigns, Calkins joins Meyocks with proven expertise in social strategy, content creation, and analytics, across the healthcare, agriculture, consumer packaged goods, and financial sectors. Most recently, she served as associate social media director at Charleston Orwig, where she led multiplatform campaigns for clients on Meta, LinkedIn, TikTok, X, Reddit and Snapchat. In her previous roles, she led social media and marketing efforts for clients, such as Merck Animal Health, Arm & Hammer Animal Nutrition, Illinois Farm Families and Corteva - Dairyland Seed. 

Calkins earned a bachelor’s degree in interactive web management and a minor in multimedia studies from the University of Wisconsin-Oshkosh. In her spare time, she runs a food blog that combines her passions for recipe development and content creation, and mentors aspiring marketers through the multicultural mentorship program at the University of Wisconsin Milwaukee.