LoCo Lab Selects Meyocks to Market New Project Boosting Farm Resilience

Meyocks to provide market research, brand strategy and creative support.

Meyocks, a leading branding and marketing agency, today announced a partnership with LoCo Lab to support a multi-party collaboration focused on helping farmers build more resilient and sustainable production systems while providing consumers with transparency into how their food is grown. Meyocks will conduct market research, develop brand strategy, and create marketing materials that farmers engaged in the program will use to promote their products.

The new program, called Farmer-First, is a pilot project funded by an Advancing Markets for Producers grant. It will support technical and marketing assistance for farmers who grow crops and livestock using farming practices recognized to improve soil health. The practices will be tracked and verified via LoCo Lab’s proprietary methodology and blockchain technology, Farmer-First Verify. Once completing verification, farmers can utilize Farmer-First marketing and branding materials that signal financial and environmental sustainability.  

“By working with farmers to improve their soils, we’re not only helping to boost the productivity of their land but their profitability, too,” said Megan Matousek, LoCo Lab founder and CEO. “We enlisted Meyocks to help us define and deploy brand strategy for Farmer-First to equip producers in the program with tools they need to promote their products. Meyocks is grounded with their experience and expertise, and they have a heart for sustainable ag efforts to help elevate our marketing.”

Matousek anticipates Farmer-First labeled materials will pilot test with consumers in the Pacific Northwest later this year. Consumers will be able to track the origin and production practices via a QR code across Farmer-First branded materials, products, and online.

“LoCo Lab’s work is not only helping farmers but also improving soil health and providing consumers with confidence that they are buying products produced in a more sustainable way,” said Kelly Ferguson, Meyocks’ president and CEO. “We’re eager and privileged to apply our market knowledge and branding expertise to benefit farmers, shoppers, and the environment.”

About LoCo Lab

LoCo Lab builds cutting-edge tech solutions that enhance efficiency, regulatory compliance and accountability across supply chains to foster more equitable communities. Founded in 2022, the company leverages blockchain as the foundation of its technology. Its team creates industry-leading applications that promote secure data transmission and accessible business intelligence on local and global scales. For more information, visit www.LoCoLabCo.com.