2025 NAMA Highlights: Taking an Award-Winning Campaign on the Road  

Following its Best of NAMA Grand Champion and Best of Show Consumer wins at the 2025 Best of NAMA Awards, Meyocks and the Iowa Pork Producers Association took the Purchase Moore Hammann Bacon campaign on the road, sharing the story behind the viral marketing work with agri-marketing professionals at three NAMA events this year:

• NAMA Boot Camp , August 8
• The Iowa NAMA Chapter Luncheon , September 10
• NAMA Western Pacific October Webinar , October 22

Johnny Mackin, vice president of creative at Meyocks, and Kevin Hall, communications director at IPPA, led the sessions, offering a behind-the-scenes look at how a timely cultural moment evolved into a high-impact, award-winning marketing program.

The sessions highlighted the Purchase Moore Hammann Bacon campaign, a culturally relevant, football-inspired platform that tapped into real-time consumer conversations through a playful nine-week video series. The video series was amplified through a targeted mix of paid social, earned media and a Hy-Vee retail partnership, extending reach across digital and in-store touchpoints.

Across all three NAMA events, the presentations highlighted how agency-client collaboration and cultural awareness helped transform a timely moment into an award-winning, results-driven campaign.

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