american agcredit brand refresh
American AgCredit sought to evolve their brand alongside the ag industry’s new age of digital adoption. We stepped in to help them wow customer-owners and industry stakeholders with a new look, revised brand positioning, a new tagline and so much more.
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168%increase in social media engagement
looking toward the future
As a new wave of digital adoption and shifting behaviors swept through the agriculture industry, American AgCredit knew their brand needed to evolve. They brought us in for a full refresh designed to do three things: resonate with both customer-owners and producers across their wide geographic footprint, showcase their diverse portfolio of commodities, and carve out a distinct position among other Farm Credit associations.
digital adaptation
As the ag industry began to evolve with the times, American AgCredit realized they had to make changes to keep up. The insight was clear: create a future-ready brand that uniquely positioned American AgCredit, connect every customer type, and speak to their large geographic footprint.
becoming timeless
The area and people American AgCredit serves inspired a visual identity reflective of various commodities and customer owners. Bright, eye-catching photography paired with logo-inspired design elements gave the brand an ownable, authentic and modern look. All creative choices were explored and established through a digital-first lens to align with an evolved audience and industry. After engaging in internal and external discovery, a new tagline also emerged —Your Future Grows Here.
an evolved brand
Meyocks developed a phased approach to release the newly refreshed brand, including an internal and external launch. From high-impact tactics targeted at current clients to strategic media campaigns, this multichannel launch energized both consumers and employees.
creating a brighter future
With a new modern look and strategic multichannel launch, American AgCredit was able not only excite their employees and customers but raise awareness and engagement across the board.
-
168%increase in social media engagement
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1,300+customer entries for campaign launch sweepstakes
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64%Open rate from campaign launch email campaign
looking toward the future
As a new wave of digital adoption and shifting behaviors swept through the agriculture industry, American AgCredit knew their brand needed to evolve. They brought us in for a full refresh designed to do three things: resonate with both customer-owners and producers across their wide geographic footprint, showcase their diverse portfolio of commodities, and carve out a distinct position among other Farm Credit associations.
digital adaptation
As the ag industry began to evolve with the times, American AgCredit realized they had to make changes to keep up. The insight was clear: create a future-ready brand that uniquely positioned American AgCredit, connect every customer type, and speak to their large geographic footprint.
becoming timeless
The area and people American AgCredit serves inspired a visual identity reflective of various commodities and customer owners. Bright, eye-catching photography paired with logo-inspired design elements gave the brand an ownable, authentic and modern look. All creative choices were explored and established through a digital-first lens to align with an evolved audience and industry. After engaging in internal and external discovery, a new tagline also emerged —Your Future Grows Here.
an evolved brand
Meyocks developed a phased approach to release the newly refreshed brand, including an internal and external launch. From high-impact tactics targeted at current clients to strategic media campaigns, this multichannel launch energized both consumers and employees.
creating a brighter future
With a new modern look and strategic multichannel launch, American AgCredit was able not only excite their employees and customers but raise awareness and engagement across the board.
-
168%increase in social media engagement
-
1,300+customer entries for campaign launch sweepstakes
-
64%Open rate from campaign launch email campaign