Located in a college town, this restaurant caters to a community of individuals with no shortage of aspirations. The bus board campaign sought to imbue the burrito with a deeper meaning by reminding students that a good meal can prepare you to do great things.
In-store signage leveraged heritage design to evoke the company’s fighting spirit, while planting a flag to rally around for those who shared the owner’s vision of food made naturally with fresh ingredients on-site.
