Before we start shaping a brand’s marketplace meaning, we begin by gaining a good grasp of its current meaning — and then we consider where we could take it. We’ve compiled several of the tools we use for this process in our Marketplace Meaning Guide. Each exercise in this collection is designed to guide your thinking in different ways.
While some of these tools will soon be available in digital form, our experience suggests – and the research confirms — many people still think bigger and better with pen and paper. Get your free printed copy of the Marketplace Meaning Guide and start exploring how your brand could mean even more.