Category Assessment Tool | How to Define Your Brand
How to define your brand best can be a complicated question. But it doesn't have to be. A great way to begin defining your brand is by having a crystal-clear understanding of its category. To help you get there, we've created the Meyocks Category Assessment tool. Through a decision flow, this tool helps you determine if your brand's current category is still the right one – and if there are opportunities to reposition the category or create a new one.