From offering helpful meal ideas to encouraging family mealtime, Hy-Vee loves finding new ways to inspire its customers. Beginning with the premise that Leap Year affords each of us the opportunity to do something special with that extra day, Hy-Vee developed a concept for a social campaign to motivate viewers to make the most of it.
We are proud to be a partner in helping bring that concept to life. This branded content encourages people to embrace their ambitions, explore their imaginations or simply find some escape for themselves.
Please take a minute to enjoy – and consider what you’ll do with #YourExtraDay.