WEST DES MOINES, IOWA — February 22, 2011 — Creative work produced for clients of The Meyocks Group won top honors in four categories at the 2010 American Advertising Federation of Des Moines ADDY^® Awards competition, with results revealed February 19.

Gold ADDY winners included the 2009 annual report and a brand advertising campaign produced for Farm Credit Services of America, and the Templeton Rye website and “Finally Behind Bars” collateral. These four entries now move on to the American Advertising Federation district competition.

The Farm Credit Services of America brand advertising campaign also earned a Judges’ Special award for use of advertising, and the Templeton Rye website received the People’s Choice award. With this award, peers in the Des Moines advertising community voted the website as the most outstanding entry in the competition this year.

Earning Silver ADDYs were projects produced for:

• Delta Dental of Iowa, “DeltaVision” direct mail
• Delta Dental of Illinois, “Land of Smiles” direct mail
• Firestone Agricultural Tire Division, AD² website
• Iowa State Athletics Department, 2010 football poster
• Hy-Vee, Kansas City Chiefs outdoor campaign
• Hy-Vee, Kansas City Royals television spot
• Two Saints Winery, “Cyn” wine label
• The Meyocks Group’s “Bravery” direct mail

“While what’s most important is how well communications we produce for our clients work for them, it’s gratifying that advertising industry experts and our peers in this community think we’re doing well at our craft,” said Doug Jeske, agency president.

Founded in Des Moines in 1984, The Meyocks Group specializes in integrated brand communications for clients in the food, agriculture and health business sectors.

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WEST DES MOINES, IOWA — Oct. 12, 2009 — The Meyocks Group received the Wiz Reader’s Choice Poster of the Year Award for its design of the 2009 Iowa State University football poster on the college football Web site, www.thewizofodds.com. The poster features a theme of “Cyclone Nation” with an emphasis on “One Nation.”

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WEST DES MOINES, IOWA — July 21, 2009 — Kelly Ferguson has rejoined The Meyocks Group, directing the agency’s market analysis and strategy efforts. He also serves on the agency’s management team.

A native of Clarinda, Iowa, Ferguson interned at the agency while completing a bachelor’s degree in marketing and management at Northwest Missouri State University. He joined The Meyocks Group full-time in 1998 as an account manager and a database account manager.

In 2002 Ferguson joined AGDATA, LP, in Charlotte, North Carolina, where he used data-mining and statistical analysis skills to improve clients’ marketing programs. He also earned an MBA in corporate finance from the University of North Carolina-Charlotte.

Ferguson most recently led work for a portfolio of AGDATA clients in Canada.
“Kelly has an impressive skill set, and we are very pleased to bring him back to The Meyocks Group,” said Doug Jeske, agency president. “Among other responsibilities, he’ll direct our research function to help us and our clients better understand markets and media use, and to generate customer insights.”

Founded in Des Moines in 1984, The Meyocks Group specializes in integrated brand communications for clients in the food, agriculture and health business sectors.

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WEST DES MOINES, IOWA – April 29, 2009 – College students’ demand for internships this summer is superheated, at least based on results of a recruitment program developed by a West Des Moines advertising agency.

The Meyocks Group’s offering of three paid, summer-long internships attracted nearly 280 applicants from 35 colleges and universities. Most of the prospective interns were from schools in Iowa or contiguous states. But the agency’s “Jump Through Hoops” program also attracted interest from students in states as distant as Connecticut, California and Texas … or whose native countries are China, Tanzania or Vietnam.

“Of the 18 applicants we interviewed, 11 actually are graduating this spring. That’s evidence of how difficult it is to find a full-time job right now,” said Doug Jeske, president of the 32-person agency. “Two of the three people we selected will graduate in May and the third is completing his junior year.”

As would be expected, Iowa’s three regents’ institutions and Drake University, the state’s largest private school, generated the most applications. But the universities of Wisconsin-Madison, Minnesota and Missouri also were well represented.

Expanded Recruiting

“We ramped up our internship recruitment program this year and were very pleased with the results,” Jeske added. “We recruited at 16 schools and created a special website for the internship program. But word also spread among internship coordinators at schools far beyond our intended geography. That’s gratifying because one of our objectives is to develop a more diverse idea base.”

Jeske said that one reason for students’ strong interest is the agency’s “summer bonus”: the three interns – one each in account service, creative service and public relations – will work together as an agency within an agency to manage their own pro bono account, from start to finish.

“Because we are a relatively small agency, our interns can expect to have plenty of hands-on experience and develop a variety of new contacts,” he explained. “We tell them they can take a job with a big organization, but it doesn’t matter how many Super Bowl ads the agency has produced if all the intern does is lick envelopes.”

Quick Facts

An analysis of The Meyocks Group’s 277 internship applications revealed a number of interesting facts:

1. Career services centers at the schools were the leading source for information about the internships, followed by the “Hoops” program’s on-campus poster advertising.
2. The public relations internship attracted the most applications with 108, followed by creative service at 93 and account service with 76.
3. Female students outnumbered males by better than a two to one margin, 190 to 87.
4. Iowa State students made 67 applications to lead followed by Drake with 50.
5. Of the 261 applicants who specified majors, marketing (52) was the most popular choice.
6. Nine students were from nations other than the United States.

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West Des Moines, IA — Doug Jeske, chief operating officer of The Meyocks Group advertising agency, has acquired the firm from Hy-Vee, the two parties announced today. The Meyocks Group will continue to be advertising agency of record for Hy-Vee.

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