#HyChi_#Yolo

Fortune Cookies Because #YOLO

“You will pass a great test. But first, pass the soy sauce.” Hy-Vee strives to help make customers’ lives easier, healthier and happier – and they have fun while they do it. In a new campaign for their Chinese Express,...

MeyocksSite

Mean More

We’d like to share some exciting developments at Meyocks, including a new theme to guide our brand communications efforts and a unique process for measuring them. Our new theme is simply: “Mean More.” These two words reflect the promise we...

FS_KickDirt

Case Study: Firestone Kick Dirt Campaign

Firestone is one of agriculture’s iconic brands – Harvey Firestone, after all, introduced the first pneumatic tire for tractors in 1923. The brand continues to be the leading farm tire brand in the U.S. Marketing materials from its previous agency,...

HV_OneStep

Case Study: Hy-Vee One Step Campaign

Hy-Vee’s desire to help extends beyond the store aisles and into the community. In helping develop the brand identity, design the packaging and create point-of-purchase materials for the company’s One Step line of private brand products, Meyocks helped Hy-Vee present...