FIRESTONE_1

A Decade of Kicking Dirt

Ten years ago this month, we began a relationship with Firestone Ag. Through changes in technologies and economies – through countless field demonstrations, farm shows, dealer support materials, data books, programs, ads, brochures, radio spots, digital concepts and more –...

WHEATFLAKES

FCSAmerica Goes Full #SpoonSalute

This fall, more than 125,000 consumers are going to sit down for breakfast with an American farmer. Through a new customer advocacy program by Farm Credit Services of America, Hy-Vee brand cereal boxes are featuring farmers and ranchers on the...

Jack Trice Trading Cards

Celebrate Jack Trice

For the 90th Anniversary of the Jack Trice story, Meyocks was inspired to create a series of six Jack Trice trading cards. We also created two versions of a limited edition poster of the cards. Today marks the 91st anniversary...

#HyChi_#Yolo

Fortune Cookies Because #YOLO

“You will pass a great test. But first, pass the soy sauce.” Hy-Vee strives to help make customers’ lives easier, healthier and happier – and they have fun while they do it. In a new campaign for their Chinese Express,...

MeyocksSite

Mean More

We’d like to share some exciting developments at Meyocks, including a new theme to guide our brand communications efforts and a unique process for measuring them. Our new theme is simply: “Mean More.” These two words reflect the promise we...

FS_KickDirt

Case Study: Firestone Kick Dirt Campaign

Firestone is one of agriculture’s iconic brands – Harvey Firestone, after all, introduced the first pneumatic tire for tractors in 1923. The brand continues to be the leading farm tire brand in the U.S. Marketing materials from its previous agency,...