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	<title>the meyocks group</title>
	<link>http://www.meyocks.com</link>
	<description>Brands Built on Brave Ideas</description>
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		<title>Going Mobile: Is your appetite for an app or a site?</title>
		<description><![CDATA[With the astronomical increase of Smartphone use over the past two years – smartphones generated 46% of traffic in the AdMob network, up from 22% two years ago* – the question above is becoming more and more relevant. Certainly, based on current popularity, many people might naturally opt for the app. Marketers, however, shouldn’t be [...]]]></description>
		<link>http://www.meyocks.com/?p=910</link>
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		<title>I wore a Snuggie while writing this&#8230;</title>
		<description><![CDATA[Oh, the Snuggie. Never in recent memory has such a ridiculous invention sparked such a pop culture phenomenon (although Silly Bandz are certainly in the running). The Snuggie is that invention that people everywhere wonder, “Why didn’t I think of that?” And although the Snuggie ads are the cheesy, poorly-acted epitome of infomercials – my [...]]]></description>
		<link>http://www.meyocks.com/?p=904</link>
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		<title>Ballesteros Joins The Meyocks Group asMedia Coordinator</title>
		<description><![CDATA[WEST DES MOINES, IOWA &#8212; August 4, 2010 &#8212; Denise Ballesteros has joined The Meyocks Group as a media coordinator. Ballesteros had been employed as office manager for the Des Moines landscape architecture and planning firm Confluence. A California native who grew up in Iowa, she also has been a commercial property manager in the [...]]]></description>
		<link>http://www.meyocks.com/?p=892</link>
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		<title>One Man’s Rules of Design (Who Happens To Be French)</title>
		<description><![CDATA[Recently, I came across this typographic image created by French graphic designer Fabien Barral (click on image to see larger version). While I don’t wholeheartedly agree with all of his “rules,” I do think they provide some interesting insight into how the mind of a designer works. Many people think there is a secret formula [...]]]></description>
		<link>http://www.meyocks.com/?p=884</link>
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		<title>@font-face is About to Change Typography on the Web</title>
		<description><![CDATA[Big news everybody – @font-face is here and now we finally have support for embedded fonts on all “grade A” browsers and the latest version of Internet Explorer. The average Internet user probably doesn’t know how big this is or what it means, but trust me, it’s huge. Designers can finally stop using images or [...]]]></description>
		<link>http://www.meyocks.com/?p=877</link>
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		<title>The Meyocks Group Hires Urbanec for Account Service Role</title>
		<description><![CDATA[WEST DES MOINES, IOWA — July 7, 2010 — Maggie Urbanec, a May graduate of Drake University, has joined The Meyocks Group as an account coordinator. Urbanec earned a bachelor’s degree in business administration with an emphasis on international business, marketing and management. During her college career she interned at Delta Dental of Iowa and [...]]]></description>
		<link>http://www.meyocks.com/?p=870</link>
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		<title>As American as Social Media</title>
		<description><![CDATA[234 years ago, fireworks were set off throughout our infantile country to celebrate the signing of the Declaration of Independence and the end to taxation without representation. Americans – before we were even Americans – demanded our voices be heard. Today, social media allows consumers to do the same. You might remember the backlash Motrin [...]]]></description>
		<link>http://www.meyocks.com/?p=864</link>
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		<title>Why so serious?</title>
		<description><![CDATA[When brands adopt a stoic and impersonal tone, in all likelihood they are trying to show respect for their audiences. In reality, it often comes across as talking down to them. Customers want to be engaged as people, not purchasers. And this can get tricky, because a person can’t be defined by a single trait [...]]]></description>
		<link>http://www.meyocks.com/?p=856</link>
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		<title>Video is taking over the web – why you should join the craze.</title>
		<description><![CDATA[Cisco Systems’ most recent study of web traffic suggests web usage will quadruple by 2014.  The most explosive growth will occur in online video traffic. According to the study, about 91 percent of web traffic will be in online video in 2014 – comprised of both traditional web video and on-demand services from television providers.  [...]]]></description>
		<link>http://www.meyocks.com/?p=849</link>
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		<title>Is the difference between B2B and B2C in Social Media real?</title>
		<description><![CDATA[As social media becomes more and more commonplace, one question continues to be asked: Is it easier for B2C companies to utilize social media than for B2B companies? One potential motivation behind this question is the idea that B2C businesses sell products/services directly to consumers who are buying for themselves, so there’s more potential for [...]]]></description>
		<link>http://www.meyocks.com/?p=844</link>
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