Ferguson Rejoins The Meyocks Group, Will Direct Agency’s Market Analysis and Strategy Efforts
WEST DES MOINES, IOWA — July 21, 2009 — Kelly Ferguson has rejoined The Meyocks Group, directing the agency’s market analysis and strategy efforts. He also serves on the agency’s management team.
A native of Clarinda, Iowa, Ferguson interned at the agency while completing a bachelor’s degree in marketing and management at Northwest Missouri State University. He joined The Meyocks Group full-time in 1998 as an account manager and a database account manager.
In 2002 Ferguson joined AGDATA, LP, in Charlotte, North Carolina, where he used data-mining and statistical analysis skills to improve clients’ marketing programs. He also earned an MBA in corporate finance from the University of North Carolina-Charlotte.
Ferguson most recently led work for a portfolio of AGDATA clients in Canada.
“Kelly has an impressive skill set, and we are very pleased to bring him back to The Meyocks Group,” said Doug Jeske, agency president. “Among other responsibilities, he’ll direct our research function to help us and our clients better understand markets and media use, and to generate customer insights.”
Founded in Des Moines in 1984, The Meyocks Group specializes in integrated brand communications for clients in the food, agriculture and health business sectors.
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