WEST DES MOINES, IOWA — Oct. 12, 2009 — The Meyocks Group received the Wiz Reader’s Choice Poster of the Year Award for its design of the 2009 Iowa State University football poster on the college football Web site, www.thewizofodds.com. The poster features a theme of “Cyclone Nation” with an emphasis on “One Nation.”
WEST DES MOINES, IOWA — July 21, 2009 — Kelly Ferguson has rejoined The Meyocks Group, directing the agency’s market analysis and strategy efforts. He also serves on the agency’s management team.
A native of Clarinda, Iowa, Ferguson interned at the agency while completing a bachelor’s degree in marketing and management at Northwest Missouri State University. He joined The Meyocks Group full-time in 1998 as an account manager and a database account manager.
In 2002 Ferguson joined AGDATA, LP, in Charlotte, North Carolina, where he used data-mining and statistical analysis skills to improve clients’ marketing programs. He also earned an MBA in corporate finance from the University of North Carolina-Charlotte.
Ferguson most recently led work for a portfolio of AGDATA clients in Canada.
“Kelly has an impressive skill set, and we are very pleased to bring him back to The Meyocks Group,” said Doug Jeske, agency president. “Among other responsibilities, he’ll direct our research function to help us and our clients better understand markets and media use, and to generate customer insights.”
Founded in Des Moines in 1984, The Meyocks Group specializes in integrated brand communications for clients in the food, agriculture and health business sectors.
WEST DES MOINES, IOWA – April 29, 2009 – College students’ demand for internships this summer is superheated, at least based on results of a recruitment program developed by a West Des Moines advertising agency.
The Meyocks Group’s offering of three paid, summer-long internships attracted nearly 280 applicants from 35 colleges and universities. Most of the prospective interns were from schools in Iowa or contiguous states. But the agency’s “Jump Through Hoops” program also attracted interest from students in states as distant as Connecticut, California and Texas … or whose native countries are China, Tanzania or Vietnam.
“Of the 18 applicants we interviewed, 11 actually are graduating this spring. That’s evidence of how difficult it is to find a full-time job right now,” said Doug Jeske, president of the 32-person agency. “Two of the three people we selected will graduate in May and the third is completing his junior year.”
As would be expected, Iowa’s three regents’ institutions and Drake University, the state’s largest private school, generated the most applications. But the universities of Wisconsin-Madison, Minnesota and Missouri also were well represented.
Expanded Recruiting
“We ramped up our internship recruitment program this year and were very pleased with the results,” Jeske added. “We recruited at 16 schools and created a special website for the internship program. But word also spread among internship coordinators at schools far beyond our intended geography. That’s gratifying because one of our objectives is to develop a more diverse idea base.”
Jeske said that one reason for students’ strong interest is the agency’s “summer bonus”: the three interns – one each in account service, creative service and public relations – will work together as an agency within an agency to manage their own pro bono account, from start to finish.
“Because we are a relatively small agency, our interns can expect to have plenty of hands-on experience and develop a variety of new contacts,” he explained. “We tell them they can take a job with a big organization, but it doesn’t matter how many Super Bowl ads the agency has produced if all the intern does is lick envelopes.”
Quick Facts
An analysis of The Meyocks Group’s 277 internship applications revealed a number of interesting facts:
Copyright © 2012 the meyocks group. All Rights Reserved. View our privacy policy.
